In May of 2014 the frozen yogurt trend finally hit Milford Michigan with a bang, when Easy Freezy opened it’s doors. The shop offers its product in the traditional self-serve format. Initially starting with 15 flavors of frozen yogurt and over 30 toppings Easy Freezy has now expanded to offer 26 flavors (including seasonal options) of frozen yogurt, an additional 18 twist flavors, smoothies and shakes, frozen custard, gelato, soft serve ice cream, Italian ice, and roughly 50 different toppings.
On the topic of frozen yogurt Easy Freezy owner Dan Cracana told the crowd, “I was craving a frozen yogurt after first trying it while travelling on business and was surprised to learn that the closest shop was in Novi, about 15 miles away from my White Lake home. I’m excited to bring the make-it-yourself frozen yogurt craze to my community,” at the grand opening.
Easy Freezy has a retro look and includes both indoor and outdoor seating. To compliment the retro look and feel of the location Easy Freezy enhances the customer experience with a variation on a retro photo-booth available for customers to use to commemorate their visit. Additionally Easy Freezy provides customers with Wi-Fi, music, TV, and even a coin operated horse ride for the kids.
Much like with their flavor and menu options expansion is the name of the game at Easy Freezy as they have now expanded to three stores. When it comes to point of sale solutions however they made only one choice. The new third store is replacing an old Cherry Berry store, which used Sintel Systems as a solution. That wasn’t going to cut it for Easy Freezy though. They were so impressed with the job industry leader Cafe Cartel Systems did in their other two stores, they turned straight to CCS and their decade’s worth of frozen yogurt solutions once again. CCS installed POS-X units which used Avery Berkel Scales and they integrated Mercury credit card processors and the store was ready to go.
Easy Freezy looks to continue their expansion.