Frozen Yogurt On-the-Go Expansion

As the popularity of frozen yogurt increases, suppliers are trying to meet customer’s demand at new locations with new strategies.

 

*trucks

Who doesn’t love food trucks? Well now frozen yogurt has moved to delivering frozen yogurt around town through trucks.  These special trucks allow customers to continue to provide self service with frozen yogurt flavors and toppings. Some companies also allow these trucks to be rented for events such as baseball games, charity fundraising or birthday parties. Say goodbye to the old icecream song and embrace this booming business with frozen yogurt.

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*kiosks

Similar to trucks, setting up kiosks is a great business opportunity for frozen yogurt companies. Places like malls, festivals, concerts or community events are great locations to create and satisfy a frozen yogurt craving to customers. Not only will customers be happy to have access to frozen yogurt but this is a smart strategy to build brand awareness. Customers will know where you stand at malls, expect to see your company at huge events and will appreciate the access.

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*catering

Here is a win win situation for the owner and the clients: catering to parties, businesses or special events with frozen yogurt. There are many options that can be offered to adjust to the size and quantity of the orders. The catering option eliminates flexibility with mixing flavors because it is easier to make pre-made cups of a single or double flavor and bring packaged toppings to offer to the customers. Parents love this idea for their kids’ birthday parties to serve all of the guests. Businesses can use this service as a fun team bonding event or just to thank employees every once in awhile. You want to advertise these options to customers so that they are aware of this opportunity and can help spread the word.

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*outside locations

Other temporary locations are great for frozen yogurt and brand loyalty. Setting up locations to go to consistently will get customers to look forward that day to purchase yogurt. This is ideal for warm areas and larger populated areas. A great example that some places have used are schools and parks. Creating some tables with the frozen yogurt offerings for a few hours can boost business and also build brand loyalty.

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*ATM’s

We’ve heard about the success and excitement with cupcake atms.. well now its frozen yogurt’s time to shine! DC opened the first frozen yogurt vending machine called the “Frobot” where yogurt is dispensed from a machine to a cup after a credit card transaction has been made. The ATM like machine first offered only flavor in order to test the market, but they plan to expand to multiple flavors and hopefully add toppings as well. This is another interactive and fun way to buy frozen yogurt for customers.

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*merging stores

Frozen yogurt is now setting up smaller offerings and services to other stores. For example, convenience stores are adopting frozen yogurt sections by the cash registers. Also, some frozen yogurt shops are offering other food items and some are just joining to add their services to dessert places. For example, crepe stores or boba places are starting to add frozen yogurt to their stores to make it a one stop place for customers wanting dessert.

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*delivery option

Some stores have already added an option of delivering frozen yogurt to homes. Request can be made online or by phone and then there is a minimum delivery cost. Companies can get away with $10 purchases that can be delivered within a certain area code. This is another great differentiation option that might score you new and loyal customers that appreciate the extra effort. Try testing the market in your frozen yogurt shops region to see if there is a strong enough demand for this service before implementing it fully.

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Frozen Yogurt Point of Sale

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Expand Your Frozen Yogurt Business to a New Location

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Do you currently own a successful frozen yogurt shop? Are you looking at opening another location? If you are deciding on expanding to more locations, take a look at these considerations to make sure you are ready for it!

Before you look into another store, look into your current store and its business cycle.  Take a look at financials to see how your progress has been.  Measure all of the pros and cons of the location. Take everything into consideration. Figure out what makes the business successful and see if it can be duplicated. Your current business should have been consistently improving and operating efficiently with income.

Next, lets think numbers!  In order to open up a new location, you need to have sufficient capital so that you do not have to borrow from anyone. Check your cash flow from your first shop and see if it is enough to start another location.  Try to avoid loans, investors or any other source of capital from others so that you are not under any return rate obligation.  Paying off investors or giving up part of the company is not the best way to go about opening up a new location.

To consider a new store, do your research on potential locations.  Find an area that matches your first store’s demographic. You want to be in a place where you can drive high traffic, which will turn into sales. Focus on places that will provide financially healthy business.

If you have found an opportunity, financially and location wise, and have reviewed all of these steps then you are ready to commit.  Now you have to write a new business plan for your new location. Just because you are replicating an existing one, you will have new staff and some changes that you want written out so that you can stay on track.  Assign responsibilities that you need to accomplish and most importantly, do not rely on the success of your first shop to succeed in the second one. You must continue to work hard!

Here is a simple test to determine if you should expand:

start here—->Is your current business successful and running smoothly?

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                                                      NO                                       YES

if you answered “YES”————-> Do you have enough funds to support a new store without borrowing money? 

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                                                                                                                             NO                                               YE$

if you answered “YES”———————————->  Is there an available location that would bring you the same or better business opportunity? 

                                                                                                                                                                                                                arrows-pointing-down - Copy (2).jpg                             arrows-pointing-down - Copy.jpg

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If you were able to get to the end with all of your “YES” responses then you are aware of the responsibilities and risk you are taking to opening a second location. If you feel confident and want to seize an opportunity then go for it, Good Luck!

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The Best Frozen Yogurt Point of Sale

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