How a Simple Frozen Yogurt Sale Can Lead to Viral Marketing Success

Sales are as traditional and tried and true a marketing technique that there is. In fact most retail stores make their the majority of their profits for the year during the Holiday shopping season which features some of the most heavily discounted days of the year and most bars/restaurants do some of their best business during Happy Hour due to the discounted prices. After all the saying if it’s not broke, don’t fix it has been proven true time and time again for the same reason business owners keep using sales and discounts to make higher profits. To put it simply they just work.

 

Now in today’s day and age sales can be more than meets the eye. In some cases a simple sale can not only lead to an increase in business for the day, but more viral marketing success than money could buy.

 

A Menchie’s frozen yogurt franchise in Dublin California learned exactly that over the Holidays.


The Menchie’s franchise offered a promotion one night that read, “Come in tonight to Menchie’s between 5-10pm and fill your cup as high as you can for only $5! We can’t wait to mix it up with you!” A local woman named Roselatte and four friends saw the AD and took the shop up on it’s challenge.

Frozen Yogurt Challenge Accepted

Source: tomanderson.me

When all was said and done Roselatte and her friends walked away with 58 oz of frozen yogurt worth $26 for $5.45 after tax.

Frozen Yogurt Sale Viral Marketing

Source: uproxx.com

Now instead of feeling like they were getting jipped the store’s owners and employees loved the stunt and decided to play along. They gave the group of friends a couple free waffle bowls to provide structural integrity for the finished behemoth asking only that the group share the picture on Facebook to help promote the store. And now that the picture has gone viral with thousands of views and comments on Reddit the store has more than gotten their money’s worth in all the free promotion.


And yes Roselatte was happy to report that the group of friends successfully ate all that frozen yogurt.

Best Frozen Yogurt Shop Point of Sale

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How the Design of Your Frozen Yogurt Shop Can Help You Upsell Your Customers

Have you ever noticed that most frozen yogurt shops, even two completely different chains, look exactly the same. Seriously it’s like all frozen yogurt shops were separated at birth or something. Think about it. You know it to be true. Most, if not all, of these frozen yogurt shops, that continue to steadily increase in popularity, feature pastel colors in abundance, bright lighting, modern fixtures, and cute mascots. Right? Right. And that is no coincidence.

Forzen Yogurt Design Yogurtland

Source: idstudio4.com

It’s like they say first impressions are everything. As a recent piece in Business Insider puts it:

“There’s a science behind this design that actually makes stores more

profitable, says Ekaterina Kohlwes, owner of Mindful Design Consulting, a

San-Diego based interior design company that has designed more than 30

fro-yo stores.”

Clearly the only offering large cups trick isn’t the only thing frozen yogurt shops are doing to get customers to spend more money every time they want a tasty frozen treat.

With that in mind here are some psychological tricks frozen yogurt shop owners use to get customers to spend more while fulfilling their yogurt craving:

Use more Pastel Colors than an Easter Egg Basket

Pastels are colors that promote a healthy mindset, help put customers in a joyful mood, and actually bring to mind thoughts of the creamy and delicious frozen yogurt they’re about to consume. These colors are also commonly used to accent soft serve and frozen yogurt machines for this very reason.

Forzen Yogurt Design Pastels

Source: fortmillscliving.com

Green in particular can be used to call to mind health and is commonly used in frozen yogurt shops to emphasize the fact that they are healthier dessert option.

Frozen Yogurt Design Green

Source: businessinsider.com

Use Soft Fonts

Softer fonts with a rounded shape help invoke the softer look and appeal of frozen yogurt and can can even subliminally influence customers to want to eat more. Additionally the fonts will also help make your shop seem more fun and appealing to potential customers.

Frozen Yogurt Design Cups

Source: gelatoproducts.com

Lighting is key

Lights. Specifically bright lights for that matter are vital to the impression customers will get when walking in to your shop. All frozen yogurt shops need to be extremely well lit so that they feel more inviting and to highlight the machines and toppings. Many shops use low hanging fluorescent lights in order to achieve the desired brightness without seeming harsh or overwhelming.

Frozen Yogurt Design Lighting

Source: retaildesignblog.net

Use Cute Mascots to Appeal to Families

According to a Taylor study women with children in tow still make up the majority of frozen yogurt customers, with numbers reaching as high as 68%. Shops with mascots are much more appealing and therefore more likely to attract customers, for example Menchies a popular national chain features a smiling figure with a swirl of frozen yogurt for hair, Atlanta based Yogli Mogli uses a grinning anthropomorphised cup of yogurt, and Yogurtland has a deal with Sanrio to use Hello Kitty. Having a cute mascot never hurts sales, especially with families who are a frozen yogurt shops target audience.

Frozen Yogurt Design Mascots

Source: magnolianews.net

Do you have any other designs frozen yogurt shop owners could use to help increase sales? Leave a comment below!

Best Frozen Yogurt Point of Sale

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Frozen Yogurt On-the-Go Expansion

As the popularity of frozen yogurt increases, suppliers are trying to meet customer’s demand at new locations with new strategies.

 

*trucks

Who doesn’t love food trucks? Well now frozen yogurt has moved to delivering frozen yogurt around town through trucks.  These special trucks allow customers to continue to provide self service with frozen yogurt flavors and toppings. Some companies also allow these trucks to be rented for events such as baseball games, charity fundraising or birthday parties. Say goodbye to the old icecream song and embrace this booming business with frozen yogurt.

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*kiosks

Similar to trucks, setting up kiosks is a great business opportunity for frozen yogurt companies. Places like malls, festivals, concerts or community events are great locations to create and satisfy a frozen yogurt craving to customers. Not only will customers be happy to have access to frozen yogurt but this is a smart strategy to build brand awareness. Customers will know where you stand at malls, expect to see your company at huge events and will appreciate the access.

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*catering

Here is a win win situation for the owner and the clients: catering to parties, businesses or special events with frozen yogurt. There are many options that can be offered to adjust to the size and quantity of the orders. The catering option eliminates flexibility with mixing flavors because it is easier to make pre-made cups of a single or double flavor and bring packaged toppings to offer to the customers. Parents love this idea for their kids’ birthday parties to serve all of the guests. Businesses can use this service as a fun team bonding event or just to thank employees every once in awhile. You want to advertise these options to customers so that they are aware of this opportunity and can help spread the word.

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*outside locations

Other temporary locations are great for frozen yogurt and brand loyalty. Setting up locations to go to consistently will get customers to look forward that day to purchase yogurt. This is ideal for warm areas and larger populated areas. A great example that some places have used are schools and parks. Creating some tables with the frozen yogurt offerings for a few hours can boost business and also build brand loyalty.

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*ATM’s

We’ve heard about the success and excitement with cupcake atms.. well now its frozen yogurt’s time to shine! DC opened the first frozen yogurt vending machine called the “Frobot” where yogurt is dispensed from a machine to a cup after a credit card transaction has been made. The ATM like machine first offered only flavor in order to test the market, but they plan to expand to multiple flavors and hopefully add toppings as well. This is another interactive and fun way to buy frozen yogurt for customers.

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*merging stores

Frozen yogurt is now setting up smaller offerings and services to other stores. For example, convenience stores are adopting frozen yogurt sections by the cash registers. Also, some frozen yogurt shops are offering other food items and some are just joining to add their services to dessert places. For example, crepe stores or boba places are starting to add frozen yogurt to their stores to make it a one stop place for customers wanting dessert.

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*delivery option

Some stores have already added an option of delivering frozen yogurt to homes. Request can be made online or by phone and then there is a minimum delivery cost. Companies can get away with $10 purchases that can be delivered within a certain area code. This is another great differentiation option that might score you new and loyal customers that appreciate the extra effort. Try testing the market in your frozen yogurt shops region to see if there is a strong enough demand for this service before implementing it fully.

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Frozen Yogurt Point of Sale

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Grow Your Frozen Yogurt Business with Social Media

There is simply no denying the prevalence of social media. Did you watch the Oscars this past Sunday? Ellen and her famous gang literally broke twitter with their star-studded selfie. (Thanks to some strategic product placement courtesy of Samsung.) So what does this have to do with frozen yogurt? Everything! Social media is a free, engaging, and informal way to advertise and connect to your customer base.

Let’s Yo! Promotes Customer Engagement Through Social Media

frozen yogurt shop, frozen yogurt marketing, instagram, frozen yogurt pos, business

Let’s Yo! a frozen yogurt franchise out of New Jersey has taken their social media strategy and has made it the cornerstone of their business. Alongside a healthy menu, customers get to interact with apple ipads that have been embedded into the tables. Not only that, once you begin taking your Let’s Yo! frozen yogurt selfies you can watch the store’s live feed from their various social media accounts on their flat-screen televisions. This means that your perfect selfie or froyo-gram will show up within seconds of posting.

Not only is this fun socially-minded atmosphere a unique experience for customers but it’s also a strong branding strategy. It encourages social media engagement therefore leaving the heavy advertising lifting to customers, and social media accounts. It’s a very cultivated way to achieve organic marketing for a frozen yogurt franchise. They achieve more social media engagement (i.e more organic advertising) by creating and promoting their social media games and contests.

Social Media For Frozen Yogurt 
Now, I’m not saying in order to be a successful business in this day and age you need to go and buy ipads for every table.

ipad, cafe cartel, ipad pos, frozen yogurt pos, ipad point of sale
But, in case you want to…Cafe Cartel can help you with an affordableipad solution #hint #hint #wink

But, I am saying that social media is a great tool to take advantage of. And for frozen yogurt shops, images and shared pics are a great way to drive customer engagement for your shop. This means Instagram.

Why Instagram For Your Frozen Yogurt Shop?

frozen yogurt shop, frozen yogurt marketing, instagram, frozen yogurt pos, business

Instagram is a great free tool that has 18 times the engagement rate of Facebook. This means that theres a bigger percentage of people who have Instagram that actually use it, as opposed to Facebook. Instagram is a picture sharing website so users can take pictures, tag their locations, and post them on their friends instagram feeds. This gives you the opportunity to post pictures of your customers, or even employees having fun in your shop. But most likely, you’ll be enticing your potential customers with new flavors or a particularly luscious looking froyo masterpiece.

Once you have your frozen yogurt shop’s Instagram set up, you can follow our tips on taking the best froyo pics: How to take the Best Instagram Photos of Frozen Yogurt. A stunning Instagram picture will be that much more enticing to click and share.