Sales are as traditional and tried and true a marketing technique that there is. In fact most retail stores make their the majority of their profits for the year during the Holiday shopping season which features some of the most heavily discounted days of the year and most bars/restaurants do some of their best business during Happy Hour due to the discounted prices. After all the saying if it’s not broke, don’t fix it has been proven true time and time again for the same reason business owners keep using sales and discounts to make higher profits. To put it simply they just work.
Now in today’s day and age sales can be more than meets the eye. In some cases a simple sale can not only lead to an increase in business for the day, but more viral marketing success than money could buy.
A Menchie’s frozen yogurt franchise in Dublin California learned exactly that over the Holidays.
The Menchie’s franchise offered a promotion one night that read, “Come in tonight to Menchie’s between 5-10pm and fill your cup as high as you can for only $5! We can’t wait to mix it up with you!” A local woman named Roselatte and four friends saw the AD and took the shop up on it’s challenge.
When all was said and done Roselatte and her friends walked away with 58 oz of frozen yogurt worth $26 for $5.45 after tax.
Now instead of feeling like they were getting jipped the store’s owners and employees loved the stunt and decided to play along. They gave the group of friends a couple free waffle bowls to provide structural integrity for the finished behemoth asking only that the group share the picture on Facebook to help promote the store. And now that the picture has gone viral with thousands of views and comments on Reddit the store has more than gotten their money’s worth in all the free promotion.
And yes Roselatte was happy to report that the group of friends successfully ate all that frozen yogurt.