Grow Your Frozen Yogurt Business with Social Media

There is simply no denying the prevalence of social media. Did you watch the Oscars this past Sunday? Ellen and her famous gang literally broke twitter with their star-studded selfie. (Thanks to some strategic product placement courtesy of Samsung.) So what does this have to do with frozen yogurt? Everything! Social media is a free, engaging, and informal way to advertise and connect to your customer base.

Let’s Yo! Promotes Customer Engagement Through Social Media

frozen yogurt shop, frozen yogurt marketing, instagram, frozen yogurt pos, business

Let’s Yo! a frozen yogurt franchise out of New Jersey has taken their social media strategy and has made it the cornerstone of their business. Alongside a healthy menu, customers get to interact with apple ipads that have been embedded into the tables. Not only that, once you begin taking your Let’s Yo! frozen yogurt selfies you can watch the store’s live feed from their various social media accounts on their flat-screen televisions. This means that your perfect selfie or froyo-gram will show up within seconds of posting.

Not only is this fun socially-minded atmosphere a unique experience for customers but it’s also a strong branding strategy. It encourages social media engagement therefore leaving the heavy advertising lifting to customers, and social media accounts. It’s a very cultivated way to achieve organic marketing for a frozen yogurt franchise. They achieve more social media engagement (i.e more organic advertising) by creating and promoting their social media games and contests.

Social Media For Frozen Yogurt 
Now, I’m not saying in order to be a successful business in this day and age you need to go and buy ipads for every table.

ipad, cafe cartel, ipad pos, frozen yogurt pos, ipad point of sale
But, in case you want to…Cafe Cartel can help you with an affordableipad solution #hint #hint #wink

But, I am saying that social media is a great tool to take advantage of. And for frozen yogurt shops, images and shared pics are a great way to drive customer engagement for your shop. This means Instagram.

Why Instagram For Your Frozen Yogurt Shop?

frozen yogurt shop, frozen yogurt marketing, instagram, frozen yogurt pos, business

Instagram is a great free tool that has 18 times the engagement rate of Facebook. This means that theres a bigger percentage of people who have Instagram that actually use it, as opposed to Facebook. Instagram is a picture sharing website so users can take pictures, tag their locations, and post them on their friends instagram feeds. This gives you the opportunity to post pictures of your customers, or even employees having fun in your shop. But most likely, you’ll be enticing your potential customers with new flavors or a particularly luscious looking froyo masterpiece.

Once you have your frozen yogurt shop’s Instagram set up, you can follow our tips on taking the best froyo pics: How to take the Best Instagram Photos of Frozen Yogurt. A stunning Instagram picture will be that much more enticing to click and share.

 

 

 

Fun Frozen Yogurt Shop Q & A

Q: Why Frozen Yogurt?

 

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, tablet

 

A: According to Research.com the frozen yogurt industry grew by 16 percent between 2003 to 2009. It’s no wonder so many or jumping on the frozen yogurt bandwagon and opening up their own shop or franchise. If you are noticing the health and fitness trend and are thinking “how can I use this trend to my advantage?”, frozen yogurt may be the answer for you.

Q: What about the economy?

A: Even with the dips and dives of the market over the recent past, people are still buying that something sweet once or twice a week at least. The larger purchases are the one people are less willing to part with their money for.

Q: What if I already have a restaurant, should I get a frozen yogurt machine?

A: Adding a frozen yogurt maker or two adds to your business and show that you are aware of food and health trends. Adding this to your menu makes kids happy and their parents even happier because they can treat their kid and feel good about it.

Q: What kind of machine should I get?

A: When looking for a frozen yogurt machine, the most important component is quality as in the quality of the product produced. There are a number of ways that the machines work that affect the overall quality. Things to look at would be the mixes, the service and upkeep, and overall appearance. You can go new and lease or used and get a huge price break, just remember that this in an investment so you want certain features such as warranties and service. Every yogurt shop is a bit different when it comes to business plan, take a look at your budget and future projections and all options before making a decision because the yogurt machines are the core of your frozen yogurt business.

Q: What about location?

A: Good frozen yogurt can be insensitive to drive mile to acquire, or is more often than not, an impulse decision; they see, they want, they buy. Therefore it is important to be visible, have an attractive shop, and be somewhere with a lot of foot traffic. Also, it helps to make your shop a place that people want to stay in, so inviting seating a wifi can make all the difference in your day to day sales.

Q: What about Accounting a Management, is it hard to keep track of frozen yogurt?

A: With the right tools its extremely simple. It’s best to find a Point of sale system that has software and hardware designed for the Frozen Yogurt Business. This way you are working with professionals that are  knowledgeable and have experience in the frozen yogurt industry. They Look for features such as user friendly, inventory tracking and customer loyalty programs. Also check to make sure the setup process is seamless and with a few simple training sessions that will make managing your shop like second nature.