Grow Your Frozen Yogurt Business with Social Media

There is simply no denying the prevalence of social media. Did you watch the Oscars this past Sunday? Ellen and her famous gang literally broke twitter with their star-studded selfie. (Thanks to some strategic product placement courtesy of Samsung.) So what does this have to do with frozen yogurt? Everything! Social media is a free, engaging, and informal way to advertise and connect to your customer base.

Let’s Yo! Promotes Customer Engagement Through Social Media

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Let’s Yo! a frozen yogurt franchise out of New Jersey has taken their social media strategy and has made it the cornerstone of their business. Alongside a healthy menu, customers get to interact with apple ipads that have been embedded into the tables. Not only that, once you begin taking your Let’s Yo! frozen yogurt selfies you can watch the store’s live feed from their various social media accounts on their flat-screen televisions. This means that your perfect selfie or froyo-gram will show up within seconds of posting.

Not only is this fun socially-minded atmosphere a unique experience for customers but it’s also a strong branding strategy. It encourages social media engagement therefore leaving the heavy advertising lifting to customers, and social media accounts. It’s a very cultivated way to achieve organic marketing for a frozen yogurt franchise. They achieve more social media engagement (i.e more organic advertising) by creating and promoting their social media games and contests.

Social Media For Frozen Yogurt 
Now, I’m not saying in order to be a successful business in this day and age you need to go and buy ipads for every table.

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But, in case you want to…Cafe Cartel can help you with an affordableipad solution #hint #hint #wink

But, I am saying that social media is a great tool to take advantage of. And for frozen yogurt shops, images and shared pics are a great way to drive customer engagement for your shop. This means Instagram.

Why Instagram For Your Frozen Yogurt Shop?

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Instagram is a great free tool that has 18 times the engagement rate of Facebook. This means that theres a bigger percentage of people who have Instagram that actually use it, as opposed to Facebook. Instagram is a picture sharing website so users can take pictures, tag their locations, and post them on their friends instagram feeds. This gives you the opportunity to post pictures of your customers, or even employees having fun in your shop. But most likely, you’ll be enticing your potential customers with new flavors or a particularly luscious looking froyo masterpiece.

Once you have your frozen yogurt shop’s Instagram set up, you can follow our tips on taking the best froyo pics: How to take the Best Instagram Photos of Frozen Yogurt. A stunning Instagram picture will be that much more enticing to click and share.




Frozen Yogurt Machine Review: Electro Freeze, Forte and Taylor


Thanks to the post request from one of our followers we are comparing some of the big names in frozen yogurt machinery in this simple breakdown.

Left to right: Taylor C713, Electro Freeze SL500, Forte ss100


Taylor C713

Large Capacity Machine

Hourly output capacity: 60 liters

Price: $15,000

Product Quality: The name in frozen yogurt machine. You can achieve great quality product with the Taylor but you will need to spend some time setting the machine up properly.

Aesthetics: Very sleek brushed steel paneling. Very modern but has some tough to clean crevices. Easy as can be for customer use.

Function/Features: Top of the line features however as with the Electro Freeze you’ll need to use a company rep for service or maintenance which can make it costly and time consuming to get serviced.


Electro Freeze SL500

Large capacity machine

Hourly output capacity: 40 liters

Price: $16,000+

Product Quality: This machine also delivers good quality frozen yogurt and with the adjustable air tubes makes sure to keep the product creamy.

Aesthetics: Good clean look that’s easy to operate from a customer standpoint

Function/Features: Features are pretty great and becoming more innovative with their new additions of the VQM touch pad. However, be aware for service and maintenance it is a machine where you’ll probably need to get a specialized Electro Freeze rep. This can take a bit more time to get your machine fixed. Better to choose a machine that all contractors can fix.


Forte ss100

Medium capacity machine  with 2 hoppers that hold 12 liters each. The hourly output capacity is approximately 12 gallons

Price: $8,000

Product Quality: The machine has reported really solid results when it comes to actual quality of frozen yogurt that it produces. The consistency and taste is top notch and stands alongside more expensive brands.

Aesthetics: The front-face is somewhat old fashioned, but looks well built and sturdy. Easy to clean.

Function/Features: The LED display shows the voltage, level of freezing of the product, and machine operation. Very Simple. Easy to use for both the customer and the operator.


Sources: thefrozenyogurtreview


If you have any suggestions or input please share in a comment! We love collaborating with our subscribers.


Frozen Yogurt Business Opportunity: Grow Your Clientele!

What some frozen Yogurt Shops are doing as the competition heats up this summer!

If you are a frozen yogurt store owner you may notice an increase in competition. Everywhere you turn you are seeing another frozen yogurt opening. This may be discouraging for some store owners. But many are taking on the challenge and diversifying with better marketing, product, atmosphere, and additions. What’s the latest in additions to the self-serve frozen yogurt business plan? Salad!


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That’s right, just take a look at Swizzles in Ridgefield, CT. They had some steep comp but now they are not only attracting customers looking for a tasty treat. they are attracting customers looking for a healthy lunch. Bonus, they often follow their lunch with a tasty and healthy frozen yogurt treat after lunch.


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Swizzles can make your salad for you or you can enjoy their salad bar. The salad bar is an excellent addition to the self serve frozen yogurt shop. As it goes along with the theme of “make your own” as well the healthy theme.


Favorite Frozen Yogurt Flavors for Summer Time!

Summer is here! also known as the frozen yogurt season. While frozen yogurt is popular year round, it is especially popular in the summer. What other treat offers the cold and refreshing flavors at half the calories? Speaking of flavors, we have noticed some fun new flavors that have been a real hit this summer along with some traditional flavors.

If you are a frozen yogurt store owner, these flavors may be the answer to beating out your competitors. It’s all about “Refreshing” this season, and these 6 flavors will ensure flocks of people are flooding through your doors.

1. Strawberry – Summer’s favorite fruit is a mainstay classic to the Frozen Yogurt industry. People love strawberry’s in the summer as it is their season. And, the perfect mixture of big savory sweetness, with just a hint of tart, means customer satisfaction. Strawberry may seem obvious, but the idea is to have everyone’s favorite along with the exciting new flavors. Plus you can always mix the two!

2. Pomegranate – This antioxidant powerhouse is beloved by many a health-nut and for good reason. Pomegranate is proven to reduce the risk of heart problems and it’s antioxidant properties are great for naturally lowering high blood pressure and is considered to be one of the most nutrient dense foods on the planet. A great organic pomegranate yogurt with some blueberries and granola is just what the health-conscience summertime treat-seeker will order.

3. Greek – The best thing about Greek yogurt, is that it is a broad and healthy style of yogurt which can be found in multiple styles and flavors. Greek FroYo can also be paired with just about any topping for a refreshing, healthy or indulgent feel. Stocking your store with any Honey, Vanilla, Fruit or Mixed flavor Greek yogurt is sure to peak more than a few people’s interest this Summer.

4. Sorbet – Nothing says refreshing quite like a powerful sorbet in the Summer. With dozens of options ranging from Orange to Mango, Watermelon to Lemonade there are no shortage of great sorbet styled Frozen Yogurts out there for you to choose from. A sorbet’s rich and tart tinge leaves customers wanting more and will have them lined up around the corner.

5. Passion Fruit – When it comes to a refreshing tropical flavor, the passionfruit is second to none. The Brazilian fruit is a must-have for those seeking a light, but exciting alternative to the typically indulgent year-round flavors. With a strong tart flavor and citrus overtones, the passionfruit is the perfect summertime treat.

6. Piña Colada – If you like Piña Coladas, let’s face it who doesn’t, then you will love the  Piña Colada flavored frozen yogurt. The best part is that Piña Colada is not only indulgent and refreshing it also has a very luxurious feel to it, plus it goes great with chocolate. If your customers are looking for something exceptional, might you suggest adding coconut shavings and pineapple slices to their summer treat?

Having a wide selection of Summer specific flavors as well as the classics is a great game plan for the Summer time. You can then track what they are going after, that way you can be well prepared for you busiest season.




Frozen yogurt Shop Marketing Tips: Email Marketing

Looking to grow your email list for your frozen yogurt shop? Is your subscriber list stagnating for your newsletters?

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Here is a fun idea to get some great feedback on top of growing your email list for your froyo shop! One word; Survey!

I know, I know. Surveys are lame and time consuming and waste paper. This is was true, but now we have technology that makes it a breeze. Here is how you do it. Have an ipad mounted in your frozen yogurt shop with the survey on it. All they have to do is enter their email, answer a few questions about what your want feedback on. Maybe the atmosphere and design, maybe what they think the shop is missing, or about the service. Either way, you will end up with a ton of email addresses of actual locals so you can send out friendly reminders and news updates about your business.


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Now, how do we get them to take the survey? Well you one, need to let them know that it’s available, easy and only takes a few minutes to complete. and upon completion they will receive something that they would value. weather that be a discount on their next yogurt, or a buy one get one coupon. That part is up to you.

Next question; how do I set up a survey? Simple! there are all kinds of websites that allow you to make your own surveys for free. Along with this ability to make your own survey they provide analytics and information on the survey takers, yippy! It’s the kind of information companies have to pay marketing firms thousands of dollars to gather, and you can do it your self at a more than reasonable price! So what are you waiting for?


Frozen Yogurt Shop Happy Hour

Happy Hour

Happy Hour, it’s not just for Bars & Restaurants and it doesn’t only mean cheaper beer and cocktails. Happy Hour is being used in a number of businesses such as cafe’s and frozen yogurt shops.

One of the biggest name in the coffee business, Starbucks, knows the value of extra incentive in between rush times. For them those hours are 3-5pm, they also have something called a treat receipt that they give out in the morning to motivate you to come back after 2pm to get a half off drink.

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Frozen Yogurt Promotions

Frozen Yogurt Shops are also taking notice to the appeal and value of happy hour. Think about it, while loyalty programs are very important to maintaining a customer base, having happy hour increases your sales in between your rush time which in turn increases your over-all foot traffic for the day.

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Let’s look at some of the happy hours for frozen yogurt shops. The slower hours for frozen yogurt shops are a bit different from restaurants, bars, and cafes. For some locations the hours are may be sporadic and others they may be certain days of the week that they are looking to increase foot traffic on. Take a look at your sales and try to identify the common trends and hours. Then identify your goals and see what is reasonable in regards to your budget.

The beauty of having happy hours are that they can be tested, controlled and easily changed. Be sure to utilize social media such as twitter and facebook to promote your happy hours. Having an in store sign is also important in notifying customers of great times to come back for a treat. And if you plan on really honing your marketing skills and running different campaigns throughout the year, which is highly recommended, might I suggest a digital menu board. having this marketing tool not only engages your customers to better communicate your message, but it’s easily changed at a low cost so you can gain valuable insight on your clientele to better maximize your campaign effectiveness.