Expand Your Frozen Yogurt Business to a New Location

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Do you currently own a successful frozen yogurt shop? Are you looking at opening another location? If you are deciding on expanding to more locations, take a look at these considerations to make sure you are ready for it!

Before you look into another store, look into your current store and its business cycle.  Take a look at financials to see how your progress has been.  Measure all of the pros and cons of the location. Take everything into consideration. Figure out what makes the business successful and see if it can be duplicated. Your current business should have been consistently improving and operating efficiently with income.

Next, lets think numbers!  In order to open up a new location, you need to have sufficient capital so that you do not have to borrow from anyone. Check your cash flow from your first shop and see if it is enough to start another location.  Try to avoid loans, investors or any other source of capital from others so that you are not under any return rate obligation.  Paying off investors or giving up part of the company is not the best way to go about opening up a new location.

To consider a new store, do your research on potential locations.  Find an area that matches your first store’s demographic. You want to be in a place where you can drive high traffic, which will turn into sales. Focus on places that will provide financially healthy business.

If you have found an opportunity, financially and location wise, and have reviewed all of these steps then you are ready to commit.  Now you have to write a new business plan for your new location. Just because you are replicating an existing one, you will have new staff and some changes that you want written out so that you can stay on track.  Assign responsibilities that you need to accomplish and most importantly, do not rely on the success of your first shop to succeed in the second one. You must continue to work hard!

Here is a simple test to determine if you should expand:

start here—->Is your current business successful and running smoothly?

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                                                      NO                                       YES

if you answered “YES”————-> Do you have enough funds to support a new store without borrowing money? 

                                                                                                                                      arrows-pointing-down - Copy (2).jpg           arrows-pointing-down - Copy.jpg

                                                                                                                             NO                                               YE$

if you answered “YES”———————————->  Is there an available location that would bring you the same or better business opportunity? 

                                                                                                                                                                                                                arrows-pointing-down - Copy (2).jpg                             arrows-pointing-down - Copy.jpg

                                                                                                                                                                                                       NO                                                               YES

If you were able to get to the end with all of your “YES” responses then you are aware of the responsibilities and risk you are taking to opening a second location. If you feel confident and want to seize an opportunity then go for it, Good Luck!

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The Best Frozen Yogurt Point of Sale

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Donper America Develops Frozen Yogurt Machine Service App for Store Owners

Get ready all you Donper America frozen yogurt machine owners, the future is now. Donper America recently announced their frozen yogurt machine app that will show soft-serve machine operators how to set-up, troubleshoot and fix their equipment.

Donper’s new training app will feature:

  • step-by-step instructions
  • videos
  • troubleshooting guides
  • glossaries

This new feature will help supplement Donper’s current service and support structure of initial machine set-up, over the phone troubleshooting, and in store service calls. Scott Turner, the service manager at Donper America, commented that the problem with their traditional service model was that:

“employees aren’t usually familiar with basic troubleshooting techniques until there is a problem with one of the machines. This app helps to solve this problem by allowing our customers to learn proactively.”

Donper wants the app to educate operators on proper maintenance and training, so they’re better able to keep their equipment successfully up and running. c700x420.jpg

This new app, if successful, has the potential to revolutionize the service and support structure of the frozen yogurt industry. At the very least, less expensive service calls for frozen yogurt store owners. Sounds exciting to us!

Source:marketwired.com

Best Frozen Yogurt Point of Sale

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Grow Your Frozen Yogurt Business with Social Media

There is simply no denying the prevalence of social media. Did you watch the Oscars this past Sunday? Ellen and her famous gang literally broke twitter with their star-studded selfie. (Thanks to some strategic product placement courtesy of Samsung.) So what does this have to do with frozen yogurt? Everything! Social media is a free, engaging, and informal way to advertise and connect to your customer base.

Let’s Yo! Promotes Customer Engagement Through Social Media

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Let’s Yo! a frozen yogurt franchise out of New Jersey has taken their social media strategy and has made it the cornerstone of their business. Alongside a healthy menu, customers get to interact with apple ipads that have been embedded into the tables. Not only that, once you begin taking your Let’s Yo! frozen yogurt selfies you can watch the store’s live feed from their various social media accounts on their flat-screen televisions. This means that your perfect selfie or froyo-gram will show up within seconds of posting.

Not only is this fun socially-minded atmosphere a unique experience for customers but it’s also a strong branding strategy. It encourages social media engagement therefore leaving the heavy advertising lifting to customers, and social media accounts. It’s a very cultivated way to achieve organic marketing for a frozen yogurt franchise. They achieve more social media engagement (i.e more organic advertising) by creating and promoting their social media games and contests.

Social Media For Frozen Yogurt 
Now, I’m not saying in order to be a successful business in this day and age you need to go and buy ipads for every table.

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But, in case you want to…Cafe Cartel can help you with an affordableipad solution #hint #hint #wink

But, I am saying that social media is a great tool to take advantage of. And for frozen yogurt shops, images and shared pics are a great way to drive customer engagement for your shop. This means Instagram.

Why Instagram For Your Frozen Yogurt Shop?

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Instagram is a great free tool that has 18 times the engagement rate of Facebook. This means that theres a bigger percentage of people who have Instagram that actually use it, as opposed to Facebook. Instagram is a picture sharing website so users can take pictures, tag their locations, and post them on their friends instagram feeds. This gives you the opportunity to post pictures of your customers, or even employees having fun in your shop. But most likely, you’ll be enticing your potential customers with new flavors or a particularly luscious looking froyo masterpiece.

Once you have your frozen yogurt shop’s Instagram set up, you can follow our tips on taking the best froyo pics: How to take the Best Instagram Photos of Frozen Yogurt. A stunning Instagram picture will be that much more enticing to click and share.

 

 

 

Use National Frozen Yogurt Day to Grow your Business

Superbowl Sunday is over and Valentine’s Day is still about two weeks away. What will we as a nation do to help get us over the disappointment of a dull Superbowl game and looking forward to the day of love? Why, frozen yogurt of course! This week is National Frozen Yogurt Day! While the actual date is disputed, February 3rd… 6th… 7th, I don’t know, frozen yogurt chains across the country are celebrating it this week. How is your frozen yogurt shop going to celebrate?

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Yougurtland declared today, Monday February 3rd National Frozen Yogurt Day giving customers free frozen yogurt and toppings from 4-7pm at all participating locations. They’re also debuting their color-changing spoons and commemorative cups.

Menchie’s is hosting it this Thursday February 6th, by giving out free 6 oz. of frozen yogurt all day when you bring in a coupon.

Pinkberry, too, is celebrating National Frozen Yogurt Day on February 6th from 3 to 7pm with a free small pinkberry froyo with toppings in exchange for a facebook ‘like’ on their local pinkberry facebook page.

What can we learn from Pinkberry, Menchie’s, and Yogurtland’s National Frozen Yogurt Day marketing campaigns?

Each of these major chains have implemented different marketing strategies for their National Frozen Yogurt Day promotions, taking a look at each of their goals and direction will give you a better grasp on how to model yours!

1. Yogurtland

Goal: Driving Traffic to Shop

Date of Promotion: Monday Feb. 3rd, 4-7pm

Promotion: Free yogurt and toppings, with commemorative color changing spoon and cup.

The date that Yogurtland has chosen for their National Frozen Yogurt Day promotion is not arbitrary. Last year, Yogurtland held their annual frozen yogurt day promotion on February 4th, still a Monday. This means that Yogurtlands strategic marketing goals include:

  • driving traffic to locations on Monday afternoons.

By placing their promotion on Monday afternoons we can assume that Yogurtland’s main goal from this marketing strategy is to get more people into their shop during the given timeframe.

Coupling this promotion on a day that you want to encourage foot traffic into your shop is a great strategy to boost sales on a relatively slow day while encouraging newcomers to continue to visit on monday afternoons.

 

2. Menchie’s

Goal: Attracting New Customers

Date of promotion: Thursday February 6th, All Day

Promotion: Free 6 oz. yogurt with coupon

Menchie’s frozen yogurt coupon online indicates the social media engagement they’re going for in this promotion. Hosting the promotion on a Thursday, a relatively steady sales night for many frozen yogurt shops shows that they want to drive most of their traffic to their facebook profiles and online presence where they are hosting the coupon. By hosting a coupon as opposed to a facebook ‘like’ or follow indicates the clientel they are trying to get at. Less adolescent, more families.

Hosting the coupon online makes them accessible to both demographics but the idea of a coupon appeals more to the mother/father niche than teenager.

Also, by requiring a coupon and offering all day free yogurt on a Thursday, Menchies is trying to attract new customers using the convenience of the day and flexibility of time. These elements makes Menchie’s as approachable as possible and the coupon makes a fairly attractive advertisement as well especially with all the opportunities for sharing on their facebook page.

3. Pinkberry

Goal: Social Media Engagement

Date of promotion: Thursday February 6th, 3-7pm.

Promotion: Free small froyo with toppings in exchange for facebook ‘like.’

This social media centric marketing strategy builds engagement for Pinkberry. By exchanging a free cup of yogurt for extended social media exposure. They are directly cultivating their brand image and increasing their exposure and engagement with their audience.

Pinkberry has long been fostering their social media program and online presence. This directed campaign is looking for encourage engagement for each individual store’s social media community, strengthening their overall brand image. They do this using other social media strategies such as branding their own hashtag #Pinkberryobsession.

Just like these brands make sure that your frozen yogurt promotion for National Frozen Yogurt Day is getting you closer to one of your business marketing goals!

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Frozen Yogurt Machine Review: Electro Freeze, Forte and Taylor

 

Thanks to the post request from one of our followers we are comparing some of the big names in frozen yogurt machinery in this simple breakdown.

Left to right: Taylor C713, Electro Freeze SL500, Forte ss100

 

Taylor C713

Large Capacity Machine

Hourly output capacity: 60 liters

Price: $15,000

Product Quality: The name in frozen yogurt machine. You can achieve great quality product with the Taylor but you will need to spend some time setting the machine up properly.

Aesthetics: Very sleek brushed steel paneling. Very modern but has some tough to clean crevices. Easy as can be for customer use.

Function/Features: Top of the line features however as with the Electro Freeze you’ll need to use a company rep for service or maintenance which can make it costly and time consuming to get serviced.

 

Electro Freeze SL500

Large capacity machine

Hourly output capacity: 40 liters

Price: $16,000+

Product Quality: This machine also delivers good quality frozen yogurt and with the adjustable air tubes makes sure to keep the product creamy.

Aesthetics: Good clean look that’s easy to operate from a customer standpoint

Function/Features: Features are pretty great and becoming more innovative with their new additions of the VQM touch pad. However, be aware for service and maintenance it is a machine where you’ll probably need to get a specialized Electro Freeze rep. This can take a bit more time to get your machine fixed. Better to choose a machine that all contractors can fix.

 

Forte ss100

Medium capacity machine  with 2 hoppers that hold 12 liters each. The hourly output capacity is approximately 12 gallons

Price: $8,000

Product Quality: The machine has reported really solid results when it comes to actual quality of frozen yogurt that it produces. The consistency and taste is top notch and stands alongside more expensive brands.

Aesthetics: The front-face is somewhat old fashioned, but looks well built and sturdy. Easy to clean.

Function/Features: The LED display shows the voltage, level of freezing of the product, and machine operation. Very Simple. Easy to use for both the customer and the operator.

 

Sources: thefrozenyogurtreview

 

If you have any suggestions or input please share in a comment! We love collaborating with our subscribers.

 

Facebook for your Frozen Yogurt Shop

Frozen Yogurt Shops: Facebook Posting Tips


Social Media is like free advertising and if properly utilized can be very effective in bringing in more foot traffic to your frozen yogurt shop. Cafe Cartel has highlighted some of the strategies used by some of our frozen yogurt shop friends.

* Pictures & Videos

Pix and video excellent attention getters, if you find any interesting or funny pix or clips, post away. Note: if they include cute images of a dog, cat or baby its marketing gold. Take a look at this adorable pic So-Yo posted. They got such good feedback on the pis that they made it their cover photo.

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* News

Keep current with what is happening in the news, locally and nationally. Being part of the conversation and knowing what everyone is talking about is key. Check out this simple example from YogurtU and how they are tuned into what is happening in their local area.

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* Recipes

Offer fun and inventive recipes that they can use with products that you sell. FroYo Culture has a lot of fun suggesting interesting mixes that sound delicious.

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* Poles

Ask Questions: make them simple to answer and easy to answer so that it’s almost second nature (no thought). Poles are helpful in making it easy for fans to reply. Freeze Yogurt Bar keeps it light and flavorful with their poles, they are simple and fun to participate in.

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* Articles

Articles about your store or products in your store are useful pieces of information and great for posts. The Green Cow found a good article on healthy foods, which is great since people are trying to be more healthy these days.

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* Specials

If you have any specials or deals going on, talk about them! And not just once, it’s good to give a reminder here and there or give an update. Fruitzen Frozen Yogurt did this with a special they had with a daily deal website and got a great response.

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* Announcements

If you need to get the word out to attract participants Facebook is a great way to tell your community about it or just give them a little reminder. Yummieland Frozen Yogurt participates in giving back through charities such as food drops. They know that it’s a great way to get foot traffic and help people at the same time. What goes around come around, so don’t hesitate to do some good and encourage your local community to participate as well.

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* Other Social Media

Get more followers and participants in your other social media ventures. You can take what you have built on facebook and use that to grow your other online social communities such as four square and twitter. Top That Yogurt knows that just because they don’t have any specials to announce doesn’t mean they can’t utilize FB to get some more foot traffic or at least grow their other social networks.

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