Frozen Yogurt On-the-Go Expansion

As the popularity of frozen yogurt increases, suppliers are trying to meet customer’s demand at new locations with new strategies.

 

*trucks

Who doesn’t love food trucks? Well now frozen yogurt has moved to delivering frozen yogurt around town through trucks.  These special trucks allow customers to continue to provide self service with frozen yogurt flavors and toppings. Some companies also allow these trucks to be rented for events such as baseball games, charity fundraising or birthday parties. Say goodbye to the old icecream song and embrace this booming business with frozen yogurt.

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*kiosks

Similar to trucks, setting up kiosks is a great business opportunity for frozen yogurt companies. Places like malls, festivals, concerts or community events are great locations to create and satisfy a frozen yogurt craving to customers. Not only will customers be happy to have access to frozen yogurt but this is a smart strategy to build brand awareness. Customers will know where you stand at malls, expect to see your company at huge events and will appreciate the access.

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*catering

Here is a win win situation for the owner and the clients: catering to parties, businesses or special events with frozen yogurt. There are many options that can be offered to adjust to the size and quantity of the orders. The catering option eliminates flexibility with mixing flavors because it is easier to make pre-made cups of a single or double flavor and bring packaged toppings to offer to the customers. Parents love this idea for their kids’ birthday parties to serve all of the guests. Businesses can use this service as a fun team bonding event or just to thank employees every once in awhile. You want to advertise these options to customers so that they are aware of this opportunity and can help spread the word.

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*outside locations

Other temporary locations are great for frozen yogurt and brand loyalty. Setting up locations to go to consistently will get customers to look forward that day to purchase yogurt. This is ideal for warm areas and larger populated areas. A great example that some places have used are schools and parks. Creating some tables with the frozen yogurt offerings for a few hours can boost business and also build brand loyalty.

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*ATM’s

We’ve heard about the success and excitement with cupcake atms.. well now its frozen yogurt’s time to shine! DC opened the first frozen yogurt vending machine called the “Frobot” where yogurt is dispensed from a machine to a cup after a credit card transaction has been made. The ATM like machine first offered only flavor in order to test the market, but they plan to expand to multiple flavors and hopefully add toppings as well. This is another interactive and fun way to buy frozen yogurt for customers.

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*merging stores

Frozen yogurt is now setting up smaller offerings and services to other stores. For example, convenience stores are adopting frozen yogurt sections by the cash registers. Also, some frozen yogurt shops are offering other food items and some are just joining to add their services to dessert places. For example, crepe stores or boba places are starting to add frozen yogurt to their stores to make it a one stop place for customers wanting dessert.

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*delivery option

Some stores have already added an option of delivering frozen yogurt to homes. Request can be made online or by phone and then there is a minimum delivery cost. Companies can get away with $10 purchases that can be delivered within a certain area code. This is another great differentiation option that might score you new and loyal customers that appreciate the extra effort. Try testing the market in your frozen yogurt shops region to see if there is a strong enough demand for this service before implementing it fully.

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Frozen Yogurt Point of Sale

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Grow Your Frozen Yogurt Business with Social Media

There is simply no denying the prevalence of social media. Did you watch the Oscars this past Sunday? Ellen and her famous gang literally broke twitter with their star-studded selfie. (Thanks to some strategic product placement courtesy of Samsung.) So what does this have to do with frozen yogurt? Everything! Social media is a free, engaging, and informal way to advertise and connect to your customer base.

Let’s Yo! Promotes Customer Engagement Through Social Media

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Let’s Yo! a frozen yogurt franchise out of New Jersey has taken their social media strategy and has made it the cornerstone of their business. Alongside a healthy menu, customers get to interact with apple ipads that have been embedded into the tables. Not only that, once you begin taking your Let’s Yo! frozen yogurt selfies you can watch the store’s live feed from their various social media accounts on their flat-screen televisions. This means that your perfect selfie or froyo-gram will show up within seconds of posting.

Not only is this fun socially-minded atmosphere a unique experience for customers but it’s also a strong branding strategy. It encourages social media engagement therefore leaving the heavy advertising lifting to customers, and social media accounts. It’s a very cultivated way to achieve organic marketing for a frozen yogurt franchise. They achieve more social media engagement (i.e more organic advertising) by creating and promoting their social media games and contests.

Social Media For Frozen Yogurt 
Now, I’m not saying in order to be a successful business in this day and age you need to go and buy ipads for every table.

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But, in case you want to…Cafe Cartel can help you with an affordableipad solution #hint #hint #wink

But, I am saying that social media is a great tool to take advantage of. And for frozen yogurt shops, images and shared pics are a great way to drive customer engagement for your shop. This means Instagram.

Why Instagram For Your Frozen Yogurt Shop?

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Instagram is a great free tool that has 18 times the engagement rate of Facebook. This means that theres a bigger percentage of people who have Instagram that actually use it, as opposed to Facebook. Instagram is a picture sharing website so users can take pictures, tag their locations, and post them on their friends instagram feeds. This gives you the opportunity to post pictures of your customers, or even employees having fun in your shop. But most likely, you’ll be enticing your potential customers with new flavors or a particularly luscious looking froyo masterpiece.

Once you have your frozen yogurt shop’s Instagram set up, you can follow our tips on taking the best froyo pics: How to take the Best Instagram Photos of Frozen Yogurt. A stunning Instagram picture will be that much more enticing to click and share.

 

 

 

Facebook for your Frozen Yogurt Shop

Frozen Yogurt Shops: Facebook Posting Tips


Social Media is like free advertising and if properly utilized can be very effective in bringing in more foot traffic to your frozen yogurt shop. Cafe Cartel has highlighted some of the strategies used by some of our frozen yogurt shop friends.

* Pictures & Videos

Pix and video excellent attention getters, if you find any interesting or funny pix or clips, post away. Note: if they include cute images of a dog, cat or baby its marketing gold. Take a look at this adorable pic So-Yo posted. They got such good feedback on the pis that they made it their cover photo.

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* News

Keep current with what is happening in the news, locally and nationally. Being part of the conversation and knowing what everyone is talking about is key. Check out this simple example from YogurtU and how they are tuned into what is happening in their local area.

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* Recipes

Offer fun and inventive recipes that they can use with products that you sell. FroYo Culture has a lot of fun suggesting interesting mixes that sound delicious.

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* Poles

Ask Questions: make them simple to answer and easy to answer so that it’s almost second nature (no thought). Poles are helpful in making it easy for fans to reply. Freeze Yogurt Bar keeps it light and flavorful with their poles, they are simple and fun to participate in.

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* Articles

Articles about your store or products in your store are useful pieces of information and great for posts. The Green Cow found a good article on healthy foods, which is great since people are trying to be more healthy these days.

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* Specials

If you have any specials or deals going on, talk about them! And not just once, it’s good to give a reminder here and there or give an update. Fruitzen Frozen Yogurt did this with a special they had with a daily deal website and got a great response.

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* Announcements

If you need to get the word out to attract participants Facebook is a great way to tell your community about it or just give them a little reminder. Yummieland Frozen Yogurt participates in giving back through charities such as food drops. They know that it’s a great way to get foot traffic and help people at the same time. What goes around come around, so don’t hesitate to do some good and encourage your local community to participate as well.

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* Other Social Media

Get more followers and participants in your other social media ventures. You can take what you have built on facebook and use that to grow your other online social communities such as four square and twitter. Top That Yogurt knows that just because they don’t have any specials to announce doesn’t mean they can’t utilize FB to get some more foot traffic or at least grow their other social networks.

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