How the Design of Your Frozen Yogurt Shop Can Help You Upsell Your Customers

Have you ever noticed that most frozen yogurt shops, even two completely different chains, look exactly the same. Seriously it’s like all frozen yogurt shops were separated at birth or something. Think about it. You know it to be true. Most, if not all, of these frozen yogurt shops, that continue to steadily increase in popularity, feature pastel colors in abundance, bright lighting, modern fixtures, and cute mascots. Right? Right. And that is no coincidence.

Forzen Yogurt Design Yogurtland

Source: idstudio4.com

It’s like they say first impressions are everything. As a recent piece in Business Insider puts it:

“There’s a science behind this design that actually makes stores more

profitable, says Ekaterina Kohlwes, owner of Mindful Design Consulting, a

San-Diego based interior design company that has designed more than 30

fro-yo stores.”

Clearly the only offering large cups trick isn’t the only thing frozen yogurt shops are doing to get customers to spend more money every time they want a tasty frozen treat.

With that in mind here are some psychological tricks frozen yogurt shop owners use to get customers to spend more while fulfilling their yogurt craving:

Use more Pastel Colors than an Easter Egg Basket

Pastels are colors that promote a healthy mindset, help put customers in a joyful mood, and actually bring to mind thoughts of the creamy and delicious frozen yogurt they’re about to consume. These colors are also commonly used to accent soft serve and frozen yogurt machines for this very reason.

Forzen Yogurt Design Pastels

Source: fortmillscliving.com

Green in particular can be used to call to mind health and is commonly used in frozen yogurt shops to emphasize the fact that they are healthier dessert option.

Frozen Yogurt Design Green

Source: businessinsider.com

Use Soft Fonts

Softer fonts with a rounded shape help invoke the softer look and appeal of frozen yogurt and can can even subliminally influence customers to want to eat more. Additionally the fonts will also help make your shop seem more fun and appealing to potential customers.

Frozen Yogurt Design Cups

Source: gelatoproducts.com

Lighting is key

Lights. Specifically bright lights for that matter are vital to the impression customers will get when walking in to your shop. All frozen yogurt shops need to be extremely well lit so that they feel more inviting and to highlight the machines and toppings. Many shops use low hanging fluorescent lights in order to achieve the desired brightness without seeming harsh or overwhelming.

Frozen Yogurt Design Lighting

Source: retaildesignblog.net

Use Cute Mascots to Appeal to Families

According to a Taylor study women with children in tow still make up the majority of frozen yogurt customers, with numbers reaching as high as 68%. Shops with mascots are much more appealing and therefore more likely to attract customers, for example Menchies a popular national chain features a smiling figure with a swirl of frozen yogurt for hair, Atlanta based Yogli Mogli uses a grinning anthropomorphised cup of yogurt, and Yogurtland has a deal with Sanrio to use Hello Kitty. Having a cute mascot never hurts sales, especially with families who are a frozen yogurt shops target audience.

Frozen Yogurt Design Mascots

Source: magnolianews.net

Do you have any other designs frozen yogurt shop owners could use to help increase sales? Leave a comment below!

Best Frozen Yogurt Point of Sale

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Expand Your Frozen Yogurt Business to a New Location

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Do you currently own a successful frozen yogurt shop? Are you looking at opening another location? If you are deciding on expanding to more locations, take a look at these considerations to make sure you are ready for it!

Before you look into another store, look into your current store and its business cycle.  Take a look at financials to see how your progress has been.  Measure all of the pros and cons of the location. Take everything into consideration. Figure out what makes the business successful and see if it can be duplicated. Your current business should have been consistently improving and operating efficiently with income.

Next, lets think numbers!  In order to open up a new location, you need to have sufficient capital so that you do not have to borrow from anyone. Check your cash flow from your first shop and see if it is enough to start another location.  Try to avoid loans, investors or any other source of capital from others so that you are not under any return rate obligation.  Paying off investors or giving up part of the company is not the best way to go about opening up a new location.

To consider a new store, do your research on potential locations.  Find an area that matches your first store’s demographic. You want to be in a place where you can drive high traffic, which will turn into sales. Focus on places that will provide financially healthy business.

If you have found an opportunity, financially and location wise, and have reviewed all of these steps then you are ready to commit.  Now you have to write a new business plan for your new location. Just because you are replicating an existing one, you will have new staff and some changes that you want written out so that you can stay on track.  Assign responsibilities that you need to accomplish and most importantly, do not rely on the success of your first shop to succeed in the second one. You must continue to work hard!

Here is a simple test to determine if you should expand:

start here—->Is your current business successful and running smoothly?

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                                                      NO                                       YES

if you answered “YES”————-> Do you have enough funds to support a new store without borrowing money? 

                                                                                                                                      arrows-pointing-down - Copy (2).jpg           arrows-pointing-down - Copy.jpg

                                                                                                                             NO                                               YE$

if you answered “YES”———————————->  Is there an available location that would bring you the same or better business opportunity? 

                                                                                                                                                                                                                arrows-pointing-down - Copy (2).jpg                             arrows-pointing-down - Copy.jpg

                                                                                                                                                                                                       NO                                                               YES

If you were able to get to the end with all of your “YES” responses then you are aware of the responsibilities and risk you are taking to opening a second location. If you feel confident and want to seize an opportunity then go for it, Good Luck!

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The Best Frozen Yogurt Point of Sale

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Is Frozen Yogurt the Answer to Convenience Store’s Lack of Healthy Food?

The frozen yogurt lifestyle is becoming so pervasive that you may come across some when picking up some gum and gas at your local convenience store. That’s right, frozen yogurt kiosks can now be found in convenience stores! Take a look at Donper America’s and Yumz express frozen yogurt kiosk concepts:

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Diversifying product has worked well for convenience stores in the past. Wawa, the Pennsylvania-based gas retailer is locally renowned for their smoothies and sandwiches. 7-11, now an international corporation, was put on the map when they adopted their infamous Slurpee back in 1967. Now with the staying power that frozen yogurt has shown, these convenience store concepts have gotten some traction with convenience stores across the country big and small.

If you’re in the Atlanta area you’ll notice that RaceTrac stations, a local convenience store chain, have adopted some new hardware including a couple self-serve frozen yogurt stations and a toppings bar

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You’ll see some frozen yogurt stations in small convenience stores such as this one in Lower Paxton Township Pennsylvania.

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And I have to say it doesn’t sound like a bad idea. Frozen yogurt for convenience stores makes sense with the self-serve model already built into the c-store concept. Frozen yogurt to grab and go sounds like a pretty great solution for c-stores that are looking to expand and grow their business with healthier choices. What do you think?

 

Best Frozen Yogurt Software

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Donper America Develops Frozen Yogurt Machine Service App for Store Owners

Get ready all you Donper America frozen yogurt machine owners, the future is now. Donper America recently announced their frozen yogurt machine app that will show soft-serve machine operators how to set-up, troubleshoot and fix their equipment.

Donper’s new training app will feature:

  • step-by-step instructions
  • videos
  • troubleshooting guides
  • glossaries

This new feature will help supplement Donper’s current service and support structure of initial machine set-up, over the phone troubleshooting, and in store service calls. Scott Turner, the service manager at Donper America, commented that the problem with their traditional service model was that:

“employees aren’t usually familiar with basic troubleshooting techniques until there is a problem with one of the machines. This app helps to solve this problem by allowing our customers to learn proactively.”

Donper wants the app to educate operators on proper maintenance and training, so they’re better able to keep their equipment successfully up and running. c700x420.jpg

This new app, if successful, has the potential to revolutionize the service and support structure of the frozen yogurt industry. At the very least, less expensive service calls for frozen yogurt store owners. Sounds exciting to us!

Source:marketwired.com

Best Frozen Yogurt Point of Sale

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Fun Frozen Yogurt Shop Q & A

Q: Why Frozen Yogurt?

 

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, tablet

 

A: According to Research.com the frozen yogurt industry grew by 16 percent between 2003 to 2009. It’s no wonder so many or jumping on the frozen yogurt bandwagon and opening up their own shop or franchise. If you are noticing the health and fitness trend and are thinking “how can I use this trend to my advantage?”, frozen yogurt may be the answer for you.

Q: What about the economy?

A: Even with the dips and dives of the market over the recent past, people are still buying that something sweet once or twice a week at least. The larger purchases are the one people are less willing to part with their money for.

Q: What if I already have a restaurant, should I get a frozen yogurt machine?

A: Adding a frozen yogurt maker or two adds to your business and show that you are aware of food and health trends. Adding this to your menu makes kids happy and their parents even happier because they can treat their kid and feel good about it.

Q: What kind of machine should I get?

A: When looking for a frozen yogurt machine, the most important component is quality as in the quality of the product produced. There are a number of ways that the machines work that affect the overall quality. Things to look at would be the mixes, the service and upkeep, and overall appearance. You can go new and lease or used and get a huge price break, just remember that this in an investment so you want certain features such as warranties and service. Every yogurt shop is a bit different when it comes to business plan, take a look at your budget and future projections and all options before making a decision because the yogurt machines are the core of your frozen yogurt business.

Q: What about location?

A: Good frozen yogurt can be insensitive to drive mile to acquire, or is more often than not, an impulse decision; they see, they want, they buy. Therefore it is important to be visible, have an attractive shop, and be somewhere with a lot of foot traffic. Also, it helps to make your shop a place that people want to stay in, so inviting seating a wifi can make all the difference in your day to day sales.

Q: What about Accounting a Management, is it hard to keep track of frozen yogurt?

A: With the right tools its extremely simple. It’s best to find a Point of sale system that has software and hardware designed for the Frozen Yogurt Business. This way you are working with professionals that are  knowledgeable and have experience in the frozen yogurt industry. They Look for features such as user friendly, inventory tracking and customer loyalty programs. Also check to make sure the setup process is seamless and with a few simple training sessions that will make managing your shop like second nature.