Trends to Follow from Successful Frozen Yogurt Shops

Business Plan:

When thinking about starting your frozen yogurt shop make sure you take into account the direction you want your shop to go in the future. Planning ahead will help solidify the direct you as your business matures. A good example of this is Menchie’s, one of the biggest frozen yogurt franchises internationally. Their business goal is to become the “McDonald’s of frozen yogurt.” In order to achieve this they have focused on making their stores a fun place to be. To further this goal Menchie’s has gone through software development to produce a free app-style game that customers can play on their mobile phones. They also convey their playful attitude by nodding to a popular California ad campaign that claims that California is the home for happy cows. They allude to this ad by stating that they offer quality, service and yogurt made only from happy cows from California. Being a Los Angeles based company this especially appeals to the local community.

Use Menchie’s business model as an inspiration to get creative with your shop. Your concept is simple. Customer’s grab a cup, pick their favorite flavors and toppings and create their own dessert concoction. They then, walk up to the froyo point of sale, put the cup on the scale and swipe their credit card. The self serve method is cost efficient because of low labor costs and fun and interactive for customers. Come up with your own spin to keep up with trends and set your shop apart from competition.

Location:

  • Ensure your business location is in a comfortable, easily accessible, and with space for parking. Picture the capabilities of your location prior to purchase. You’ll want a family friendly hangout type of location. Can you see a family sitting and enjoying your frozen yogurt?
  • Make sure there is a good amount of foot traffic. Visibility is an important factor in attracting new customers.
  • Other eateries nearby is a huge bonus. After people finish their meal, they have the added option of stopping by your business for an after-meal treat.
  • Malls are a good option but not always. Peak yogurt hours go into the evening. If the mall is closed then you would be missing out on some critical business.
  • Another great plus for your location is an outdoor seating option.

Design:

In order to differentiate your shop from the fads of the past is to stay contemporary. A great way to do this is to put some thought into the design and decor of your shop. Keep it modern with a clean presentation. A big appeal of the resurgence of frozen yogurt was the health angle. Keeping your shop looking as fresh and healthy as your yogurt is important in perpetuating this image. Take a look at some of the most successful frozen yogurt chains; RedMango, Menchie’s and Pinkberry. Some similarities in decor include clean lines with vibrant accents when it comes to furniture and counters, comfortable lounge area with plasma tv’s, technology displaying the animated menus, and a tablet reader for the company’s loyalty program. Need help updating your location or figuring out integrated tablet loyalty? Check out Cafe Cartel for more information.

Product and Equipment:

Putting some thought into your product and equipment choices can save you a lot of cash in the long run.

  • Giving your customers options when it comes to flavors is important. Most successful frozen yogurt establishments have about 8 and 16 flavors of low fat,  non-fat, and tart flavors.
  • Keep in with the fresh and healthy message of your shop. Cycle in a variety of berries and exotic fresh cut real-fruits to go alongside your cookie and candy toppings
  • One huge mistake that some frozen yogurt shops make is mushy fruit in pans. This is potentially a big turnoff for your customers. Make sure that the cut up fruit is thrown away and replaced long before it has a chance to scare away your customers.
  • When purchasing your machines make sure that they are properly ventilated, if not they will ‘under-perform’ and not last as long as intended.
  • Buying too big or too much machinery can put you in a hole when it comes to utilities. Find out the capabilities that your operation needs and accommodate that, don’t waste your capital in areas that don’t need it.
  • Make sure that you keep diligent track of your frozen yogurt inventory. Doing this guards against employee theft and aids security management. A way to do this is getting frozen yogurt inventory management software. Find out more with Cafe Cartel Systems frozen yogurt point of sale system. Cafe Cartel has experience and knowledge of the frozen yogurt industry which means that your point of sale software will be tailored to you needs as a frozen yogurt shop owner.

 

The Secret to Effective Frozen Yogurt Pricing

What are the product costs of frozen yogurt? Where should I price them?

Figuring out what you should charge per ounce at your frozen yogurt shop can be tricky, especially if you don’t have a ton of industry experience. The key to determining your price point boils down to your topping selections.

Pricing Your Frozen Yogurt:

Many beginning small businesses go around to their local competition and figure out a good median to stick with between the ranges, while conducting competitor research is valuable a couple more things to into account before sticking with your price point.

1.) Choose between  liquid mix or powder mix:

Liquid Mix Pros:

*Less labor necessary: just pour mix into machine.

*More consistent: Because it’s pre-mixed in a factory there isn’t much flavor variation.

*Less materials needed: you won’t need to worry about skim milk or filtered water processing

Liquid Mix Cons:

*need large freezer and refrigerator to store inventory.

 

Powder Mix Pros:

*Dry storage

*Maybe easier to source since suppliers won’t need frozen distribution capabilities.

Powder Mix Cons:

*You need more ingredients which can result in higher costs: skim milk and filtered water

*Takes longer to mix: 15-20 minutes per batch

*Labor intensive: employees need to mix

*Lack of consistency depending on who mixes each batch

 

2.) Determine your topping costs.

Surprisingly, the pricing per ounce you set will largely be determined on your toppings. Toppings are marginally more expensive than yogurt. Toppings alone can cost between 10 and 40 cents per ounce. Therefore, it can be tricky when you aim to fix your yogurt prices at 35-50 cents per ounce.

*Consider which toppings are cost effective for you. Make sure that your pricing per ounce stays under 20 cents.

*Consider yogurt to topping ratio: typically the breakdown of yogurt to topping is around 75% yogurt and 25% topping. This is good news because typically you’ll be paying 7 cents per ounce of yogurt and 20 cents per ounce of topping.

* Purchase your toppings from a convenient, easy to buy location to purchase fresh fruit and candy at low bulk prices such as Costco, Sam’s, Restaurant Depot, or a grocery store.

*Evaluate your topping costs a few months into opening your business determining whether you need to raise the price per ounce a few pennies.

Favorite Frozen Yogurt Flavors for Summer Time!

Summer is here! also known as the frozen yogurt season. While frozen yogurt is popular year round, it is especially popular in the summer. What other treat offers the cold and refreshing flavors at half the calories? Speaking of flavors, we have noticed some fun new flavors that have been a real hit this summer along with some traditional flavors.

If you are a frozen yogurt store owner, these flavors may be the answer to beating out your competitors. It’s all about “Refreshing” this season, and these 6 flavors will ensure flocks of people are flooding through your doors.

1. Strawberry – Summer’s favorite fruit is a mainstay classic to the Frozen Yogurt industry. People love strawberry’s in the summer as it is their season. And, the perfect mixture of big savory sweetness, with just a hint of tart, means customer satisfaction. Strawberry may seem obvious, but the idea is to have everyone’s favorite along with the exciting new flavors. Plus you can always mix the two!

2. Pomegranate – This antioxidant powerhouse is beloved by many a health-nut and for good reason. Pomegranate is proven to reduce the risk of heart problems and it’s antioxidant properties are great for naturally lowering high blood pressure and is considered to be one of the most nutrient dense foods on the planet. A great organic pomegranate yogurt with some blueberries and granola is just what the health-conscience summertime treat-seeker will order.

3. Greek – The best thing about Greek yogurt, is that it is a broad and healthy style of yogurt which can be found in multiple styles and flavors. Greek FroYo can also be paired with just about any topping for a refreshing, healthy or indulgent feel. Stocking your store with any Honey, Vanilla, Fruit or Mixed flavor Greek yogurt is sure to peak more than a few people’s interest this Summer.

4. Sorbet – Nothing says refreshing quite like a powerful sorbet in the Summer. With dozens of options ranging from Orange to Mango, Watermelon to Lemonade there are no shortage of great sorbet styled Frozen Yogurts out there for you to choose from. A sorbet’s rich and tart tinge leaves customers wanting more and will have them lined up around the corner.

5. Passion Fruit – When it comes to a refreshing tropical flavor, the passionfruit is second to none. The Brazilian fruit is a must-have for those seeking a light, but exciting alternative to the typically indulgent year-round flavors. With a strong tart flavor and citrus overtones, the passionfruit is the perfect summertime treat.

6. Piña Colada – If you like Piña Coladas, let’s face it who doesn’t, then you will love the  Piña Colada flavored frozen yogurt. The best part is that Piña Colada is not only indulgent and refreshing it also has a very luxurious feel to it, plus it goes great with chocolate. If your customers are looking for something exceptional, might you suggest adding coconut shavings and pineapple slices to their summer treat?

Having a wide selection of Summer specific flavors as well as the classics is a great game plan for the Summer time. You can then track what they are going after, that way you can be well prepared for you busiest season.

 

 

 

Frozen Yogurt Shop Happy Hour

Happy Hour

Happy Hour, it’s not just for Bars & Restaurants and it doesn’t only mean cheaper beer and cocktails. Happy Hour is being used in a number of businesses such as cafe’s and frozen yogurt shops.

One of the biggest name in the coffee business, Starbucks, knows the value of extra incentive in between rush times. For them those hours are 3-5pm, they also have something called a treat receipt that they give out in the morning to motivate you to come back after 2pm to get a half off drink.

Starbucks, happy hour, frozen yogurt, store, shop, pos, digital menu borad, digital signage, promotions, social media, point of sale, system, best, affordable

Frozen Yogurt Promotions

Frozen Yogurt Shops are also taking notice to the appeal and value of happy hour. Think about it, while loyalty programs are very important to maintaining a customer base, having happy hour increases your sales in between your rush time which in turn increases your over-all foot traffic for the day.

frozen yogurt, happy hour, social media, facebook, twitter, pos, point of sale system, digital menu board, best , affordable

Let’s look at some of the happy hours for frozen yogurt shops. The slower hours for frozen yogurt shops are a bit different from restaurants, bars, and cafes. For some locations the hours are may be sporadic and others they may be certain days of the week that they are looking to increase foot traffic on. Take a look at your sales and try to identify the common trends and hours. Then identify your goals and see what is reasonable in regards to your budget.

The beauty of having happy hours are that they can be tested, controlled and easily changed. Be sure to utilize social media such as twitter and facebook to promote your happy hours. Having an in store sign is also important in notifying customers of great times to come back for a treat. And if you plan on really honing your marketing skills and running different campaigns throughout the year, which is highly recommended, might I suggest a digital menu board. having this marketing tool not only engages your customers to better communicate your message, but it’s easily changed at a low cost so you can gain valuable insight on your clientele to better maximize your campaign effectiveness.


Fun Frozen Yogurt Shop Q & A

Q: Why Frozen Yogurt?

 

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, tablet

 

A: According to Research.com the frozen yogurt industry grew by 16 percent between 2003 to 2009. It’s no wonder so many or jumping on the frozen yogurt bandwagon and opening up their own shop or franchise. If you are noticing the health and fitness trend and are thinking “how can I use this trend to my advantage?”, frozen yogurt may be the answer for you.

Q: What about the economy?

A: Even with the dips and dives of the market over the recent past, people are still buying that something sweet once or twice a week at least. The larger purchases are the one people are less willing to part with their money for.

Q: What if I already have a restaurant, should I get a frozen yogurt machine?

A: Adding a frozen yogurt maker or two adds to your business and show that you are aware of food and health trends. Adding this to your menu makes kids happy and their parents even happier because they can treat their kid and feel good about it.

Q: What kind of machine should I get?

A: When looking for a frozen yogurt machine, the most important component is quality as in the quality of the product produced. There are a number of ways that the machines work that affect the overall quality. Things to look at would be the mixes, the service and upkeep, and overall appearance. You can go new and lease or used and get a huge price break, just remember that this in an investment so you want certain features such as warranties and service. Every yogurt shop is a bit different when it comes to business plan, take a look at your budget and future projections and all options before making a decision because the yogurt machines are the core of your frozen yogurt business.

Q: What about location?

A: Good frozen yogurt can be insensitive to drive mile to acquire, or is more often than not, an impulse decision; they see, they want, they buy. Therefore it is important to be visible, have an attractive shop, and be somewhere with a lot of foot traffic. Also, it helps to make your shop a place that people want to stay in, so inviting seating a wifi can make all the difference in your day to day sales.

Q: What about Accounting a Management, is it hard to keep track of frozen yogurt?

A: With the right tools its extremely simple. It’s best to find a Point of sale system that has software and hardware designed for the Frozen Yogurt Business. This way you are working with professionals that are  knowledgeable and have experience in the frozen yogurt industry. They Look for features such as user friendly, inventory tracking and customer loyalty programs. Also check to make sure the setup process is seamless and with a few simple training sessions that will make managing your shop like second nature.

Facebook for your Frozen Yogurt Shop

Frozen Yogurt Shops: Facebook Posting Tips


Social Media is like free advertising and if properly utilized can be very effective in bringing in more foot traffic to your frozen yogurt shop. Cafe Cartel has highlighted some of the strategies used by some of our frozen yogurt shop friends.

* Pictures & Videos

Pix and video excellent attention getters, if you find any interesting or funny pix or clips, post away. Note: if they include cute images of a dog, cat or baby its marketing gold. Take a look at this adorable pic So-Yo posted. They got such good feedback on the pis that they made it their cover photo.

So-Yo, frozen yogurt shop, point of sale, pos, best , affordable

 

* News

Keep current with what is happening in the news, locally and nationally. Being part of the conversation and knowing what everyone is talking about is key. Check out this simple example from YogurtU and how they are tuned into what is happening in their local area.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, tablet

 

* Recipes

Offer fun and inventive recipes that they can use with products that you sell. FroYo Culture has a lot of fun suggesting interesting mixes that sound delicious.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

* Poles

Ask Questions: make them simple to answer and easy to answer so that it’s almost second nature (no thought). Poles are helpful in making it easy for fans to reply. Freeze Yogurt Bar keeps it light and flavorful with their poles, they are simple and fun to participate in.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

* Articles

Articles about your store or products in your store are useful pieces of information and great for posts. The Green Cow found a good article on healthy foods, which is great since people are trying to be more healthy these days.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

* Specials

If you have any specials or deals going on, talk about them! And not just once, it’s good to give a reminder here and there or give an update. Fruitzen Frozen Yogurt did this with a special they had with a daily deal website and got a great response.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, facebook, best

 

* Announcements

If you need to get the word out to attract participants Facebook is a great way to tell your community about it or just give them a little reminder. Yummieland Frozen Yogurt participates in giving back through charities such as food drops. They know that it’s a great way to get foot traffic and help people at the same time. What goes around come around, so don’t hesitate to do some good and encourage your local community to participate as well.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

* Other Social Media

Get more followers and participants in your other social media ventures. You can take what you have built on facebook and use that to grow your other online social communities such as four square and twitter. Top That Yogurt knows that just because they don’t have any specials to announce doesn’t mean they can’t utilize FB to get some more foot traffic or at least grow their other social networks.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable