Expand Your Frozen Yogurt Business to a New Location

d generic_web 182130_dgeneric_web

Do you currently own a successful frozen yogurt shop? Are you looking at opening another location? If you are deciding on expanding to more locations, take a look at these considerations to make sure you are ready for it!

Before you look into another store, look into your current store and its business cycle.  Take a look at financials to see how your progress has been.  Measure all of the pros and cons of the location. Take everything into consideration. Figure out what makes the business successful and see if it can be duplicated. Your current business should have been consistently improving and operating efficiently with income.

Next, lets think numbers!  In order to open up a new location, you need to have sufficient capital so that you do not have to borrow from anyone. Check your cash flow from your first shop and see if it is enough to start another location.  Try to avoid loans, investors or any other source of capital from others so that you are not under any return rate obligation.  Paying off investors or giving up part of the company is not the best way to go about opening up a new location.

To consider a new store, do your research on potential locations.  Find an area that matches your first store’s demographic. You want to be in a place where you can drive high traffic, which will turn into sales. Focus on places that will provide financially healthy business.

If you have found an opportunity, financially and location wise, and have reviewed all of these steps then you are ready to commit.  Now you have to write a new business plan for your new location. Just because you are replicating an existing one, you will have new staff and some changes that you want written out so that you can stay on track.  Assign responsibilities that you need to accomplish and most importantly, do not rely on the success of your first shop to succeed in the second one. You must continue to work hard!

Here is a simple test to determine if you should expand:

start here—->Is your current business successful and running smoothly?

                                                           arrows-pointing-down - Copy (2).jpg         arrows-pointing-down - Copy.jpg

                                                      NO                                       YES

if you answered “YES”————-> Do you have enough funds to support a new store without borrowing money? 

                                                                                                                                      arrows-pointing-down - Copy (2).jpg           arrows-pointing-down - Copy.jpg

                                                                                                                             NO                                               YE$

if you answered “YES”———————————->  Is there an available location that would bring you the same or better business opportunity? 

                                                                                                                                                                                                                arrows-pointing-down - Copy (2).jpg                             arrows-pointing-down - Copy.jpg

                                                                                                                                                                                                       NO                                                               YES

If you were able to get to the end with all of your “YES” responses then you are aware of the responsibilities and risk you are taking to opening a second location. If you feel confident and want to seize an opportunity then go for it, Good Luck!

arrows-pointing-down

The Best Frozen Yogurt Point of Sale

altera_scale_froyo_wp_ad-300x194.jpg

 

Grow Your Frozen Yogurt Business with Social Media

There is simply no denying the prevalence of social media. Did you watch the Oscars this past Sunday? Ellen and her famous gang literally broke twitter with their star-studded selfie. (Thanks to some strategic product placement courtesy of Samsung.) So what does this have to do with frozen yogurt? Everything! Social media is a free, engaging, and informal way to advertise and connect to your customer base.

Let’s Yo! Promotes Customer Engagement Through Social Media

frozen yogurt shop, frozen yogurt marketing, instagram, frozen yogurt pos, business

Let’s Yo! a frozen yogurt franchise out of New Jersey has taken their social media strategy and has made it the cornerstone of their business. Alongside a healthy menu, customers get to interact with apple ipads that have been embedded into the tables. Not only that, once you begin taking your Let’s Yo! frozen yogurt selfies you can watch the store’s live feed from their various social media accounts on their flat-screen televisions. This means that your perfect selfie or froyo-gram will show up within seconds of posting.

Not only is this fun socially-minded atmosphere a unique experience for customers but it’s also a strong branding strategy. It encourages social media engagement therefore leaving the heavy advertising lifting to customers, and social media accounts. It’s a very cultivated way to achieve organic marketing for a frozen yogurt franchise. They achieve more social media engagement (i.e more organic advertising) by creating and promoting their social media games and contests.

Social Media For Frozen Yogurt 
Now, I’m not saying in order to be a successful business in this day and age you need to go and buy ipads for every table.

ipad, cafe cartel, ipad pos, frozen yogurt pos, ipad point of sale
But, in case you want to…Cafe Cartel can help you with an affordableipad solution #hint #hint #wink

But, I am saying that social media is a great tool to take advantage of. And for frozen yogurt shops, images and shared pics are a great way to drive customer engagement for your shop. This means Instagram.

Why Instagram For Your Frozen Yogurt Shop?

frozen yogurt shop, frozen yogurt marketing, instagram, frozen yogurt pos, business

Instagram is a great free tool that has 18 times the engagement rate of Facebook. This means that theres a bigger percentage of people who have Instagram that actually use it, as opposed to Facebook. Instagram is a picture sharing website so users can take pictures, tag their locations, and post them on their friends instagram feeds. This gives you the opportunity to post pictures of your customers, or even employees having fun in your shop. But most likely, you’ll be enticing your potential customers with new flavors or a particularly luscious looking froyo masterpiece.

Once you have your frozen yogurt shop’s Instagram set up, you can follow our tips on taking the best froyo pics: How to take the Best Instagram Photos of Frozen Yogurt. A stunning Instagram picture will be that much more enticing to click and share.

 

 

 

Point of Sale Special – $1600 Complete Solution

 Looking for an affordable point of sale for your frozen yogurt shop? Take advantage of this special offer, available through January 31st but inventory is limited so don’t wait! CLICK HERE

Frozen Yogurt Mix Suppliers in California

product sourcing

wholesale suppliers

 

You have a couple different options as a frozen yogurt owner on where to source your frozen yogurt. You can choose between a powdered mix or a liquid mix to prepare in your frozen yogurt machines. Check out our “The Secret to Effective Frozen Yogurt Pricing” blog for the pros and cons of powder or liquid. Or if you’re a full service frozen yogurt shop (opposed to self-service) you can opt for hard packed tubs of frozen yogurt. Lucky for you, in California there is a lot of variety of  frozen yogurt supplied by distributors so you can find the perfect one for your froyo shop.

Top Frozen Yogurt Distributors in California

 

Dreyer’s Food Service

Dreyer’s features a custom flavor system that lets you alter their powdered frozen yogurt base to make over a dozen different variations

http://www.nestledreyersfoodservice.com/products/softserve/default.aspx

Reliant Foodservice

Reliant foodservice is a roduct resaler. they give you the option to choose between hard packed tubs, soft serve liquid and soft serve powder mixes

http://www.reliantfoods.com/index.php?route=product/category&path=61

 

Cielo USA

Cielo does their mix a little bit differently. They do have a great tasting powdered mix made from real non-fat yogurt and then fortified with enough live cultures to be comparable to the health benefits of actual yogurt.

http://www.cielousa.com/

America’s Classic Foods

ACF offers a premixed option blending their powdered mix with water before processing.

http://www.amcf.com/

Here are some larger dairy distributors that also provide frozen yogurt wholesale:

Stremick’s Heritage Foods

http://www.heritage-foods.com/index.php?id=2

Challenge Dairy Products, Inc

http://challengedairy.com/

Frozen Yogurt Point of Sale

altera_scale_froyo_wp_ad

 

How Many Frozen Yogurt Machines Do You Really Need?: A Cost/Benefit Analysis

When opening your frozen yogurt shop finding the perfect equilibrium of how many machines and flavors your shop should supply is an important factor in keeping your costs at the most optimal.

What to take into account when determining the number of machines your frozen yogurt shop needs

1. Size of location: Self serve frozen yogurt machines are large and need an ample amount of space between them, around 12 to 18 inches. After measuring for topping counters, point of sale space, back room, dining area, coolers, sinks, etc. you’ll know how much room you have for the self serve machines.

2. Start-up money: Spending all of your start up money on that “magic number” of machines,  isn’t going to be the element that makes your shop an instant success. Rather the opposite, it could drive you to a loss due to the over supply in relation to how much start-up costs you have. Stick with what you can afford now, 3-6 machines and expand in the future.

3. Competition: What does your competition look like? How many machines do they have? Just because they have eight machines doesn’t necessarily mean you need to match/ beat them in machinery right away.

Making the Decision

Our friend, Neil Williams at Turn Key Parlor, an industry expert, asks the question “Will more machines really make you more profitable?” and offers this important point to factor in “I would rather be the guy with the manageable debt load and lower overhead than the guy that lets his fruit toppings go bad because he’s so worried about losing a nickel to pay his bills.”

When deciding how many machines to start out with really boils down to a cost benefit analysis between what spending extra on the machine cost versus additional machine benefit.

It’s important to NOT forget about the associated costs that come with maintenance and purchase; how much energy they use, the production capacity, heat required, and price.

Trends to Follow from Successful Frozen Yogurt Shops

Business Plan:

When thinking about starting your frozen yogurt shop make sure you take into account the direction you want your shop to go in the future. Planning ahead will help solidify the direct you as your business matures. A good example of this is Menchie’s, one of the biggest frozen yogurt franchises internationally. Their business goal is to become the “McDonald’s of frozen yogurt.” In order to achieve this they have focused on making their stores a fun place to be. To further this goal Menchie’s has gone through software development to produce a free app-style game that customers can play on their mobile phones. They also convey their playful attitude by nodding to a popular California ad campaign that claims that California is the home for happy cows. They allude to this ad by stating that they offer quality, service and yogurt made only from happy cows from California. Being a Los Angeles based company this especially appeals to the local community.

Use Menchie’s business model as an inspiration to get creative with your shop. Your concept is simple. Customer’s grab a cup, pick their favorite flavors and toppings and create their own dessert concoction. They then, walk up to the froyo point of sale, put the cup on the scale and swipe their credit card. The self serve method is cost efficient because of low labor costs and fun and interactive for customers. Come up with your own spin to keep up with trends and set your shop apart from competition.

Location:

  • Ensure your business location is in a comfortable, easily accessible, and with space for parking. Picture the capabilities of your location prior to purchase. You’ll want a family friendly hangout type of location. Can you see a family sitting and enjoying your frozen yogurt?
  • Make sure there is a good amount of foot traffic. Visibility is an important factor in attracting new customers.
  • Other eateries nearby is a huge bonus. After people finish their meal, they have the added option of stopping by your business for an after-meal treat.
  • Malls are a good option but not always. Peak yogurt hours go into the evening. If the mall is closed then you would be missing out on some critical business.
  • Another great plus for your location is an outdoor seating option.

Design:

In order to differentiate your shop from the fads of the past is to stay contemporary. A great way to do this is to put some thought into the design and decor of your shop. Keep it modern with a clean presentation. A big appeal of the resurgence of frozen yogurt was the health angle. Keeping your shop looking as fresh and healthy as your yogurt is important in perpetuating this image. Take a look at some of the most successful frozen yogurt chains; RedMango, Menchie’s and Pinkberry. Some similarities in decor include clean lines with vibrant accents when it comes to furniture and counters, comfortable lounge area with plasma tv’s, technology displaying the animated menus, and a tablet reader for the company’s loyalty program. Need help updating your location or figuring out integrated tablet loyalty? Check out Cafe Cartel for more information.

Product and Equipment:

Putting some thought into your product and equipment choices can save you a lot of cash in the long run.

  • Giving your customers options when it comes to flavors is important. Most successful frozen yogurt establishments have about 8 and 16 flavors of low fat,  non-fat, and tart flavors.
  • Keep in with the fresh and healthy message of your shop. Cycle in a variety of berries and exotic fresh cut real-fruits to go alongside your cookie and candy toppings
  • One huge mistake that some frozen yogurt shops make is mushy fruit in pans. This is potentially a big turnoff for your customers. Make sure that the cut up fruit is thrown away and replaced long before it has a chance to scare away your customers.
  • When purchasing your machines make sure that they are properly ventilated, if not they will ‘under-perform’ and not last as long as intended.
  • Buying too big or too much machinery can put you in a hole when it comes to utilities. Find out the capabilities that your operation needs and accommodate that, don’t waste your capital in areas that don’t need it.
  • Make sure that you keep diligent track of your frozen yogurt inventory. Doing this guards against employee theft and aids security management. A way to do this is getting frozen yogurt inventory management software. Find out more with Cafe Cartel Systems frozen yogurt point of sale system. Cafe Cartel has experience and knowledge of the frozen yogurt industry which means that your point of sale software will be tailored to you needs as a frozen yogurt shop owner.

 

The Secret to Effective Frozen Yogurt Pricing

What are the product costs of frozen yogurt? Where should I price them?

Figuring out what you should charge per ounce at your frozen yogurt shop can be tricky, especially if you don’t have a ton of industry experience. The key to determining your price point boils down to your topping selections.

Pricing Your Frozen Yogurt:

Many beginning small businesses go around to their local competition and figure out a good median to stick with between the ranges, while conducting competitor research is valuable a couple more things to into account before sticking with your price point.

1.) Choose between  liquid mix or powder mix:

Liquid Mix Pros:

*Less labor necessary: just pour mix into machine.

*More consistent: Because it’s pre-mixed in a factory there isn’t much flavor variation.

*Less materials needed: you won’t need to worry about skim milk or filtered water processing

Liquid Mix Cons:

*need large freezer and refrigerator to store inventory.

 

Powder Mix Pros:

*Dry storage

*Maybe easier to source since suppliers won’t need frozen distribution capabilities.

Powder Mix Cons:

*You need more ingredients which can result in higher costs: skim milk and filtered water

*Takes longer to mix: 15-20 minutes per batch

*Labor intensive: employees need to mix

*Lack of consistency depending on who mixes each batch

 

2.) Determine your topping costs.

Surprisingly, the pricing per ounce you set will largely be determined on your toppings. Toppings are marginally more expensive than yogurt. Toppings alone can cost between 10 and 40 cents per ounce. Therefore, it can be tricky when you aim to fix your yogurt prices at 35-50 cents per ounce.

*Consider which toppings are cost effective for you. Make sure that your pricing per ounce stays under 20 cents.

*Consider yogurt to topping ratio: typically the breakdown of yogurt to topping is around 75% yogurt and 25% topping. This is good news because typically you’ll be paying 7 cents per ounce of yogurt and 20 cents per ounce of topping.

* Purchase your toppings from a convenient, easy to buy location to purchase fresh fruit and candy at low bulk prices such as Costco, Sam’s, Restaurant Depot, or a grocery store.

*Evaluate your topping costs a few months into opening your business determining whether you need to raise the price per ounce a few pennies.

Facebook for your Frozen Yogurt Shop

Frozen Yogurt Shops: Facebook Posting Tips


Social Media is like free advertising and if properly utilized can be very effective in bringing in more foot traffic to your frozen yogurt shop. Cafe Cartel has highlighted some of the strategies used by some of our frozen yogurt shop friends.

* Pictures & Videos

Pix and video excellent attention getters, if you find any interesting or funny pix or clips, post away. Note: if they include cute images of a dog, cat or baby its marketing gold. Take a look at this adorable pic So-Yo posted. They got such good feedback on the pis that they made it their cover photo.

So-Yo, frozen yogurt shop, point of sale, pos, best , affordable

 

* News

Keep current with what is happening in the news, locally and nationally. Being part of the conversation and knowing what everyone is talking about is key. Check out this simple example from YogurtU and how they are tuned into what is happening in their local area.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, tablet

 

* Recipes

Offer fun and inventive recipes that they can use with products that you sell. FroYo Culture has a lot of fun suggesting interesting mixes that sound delicious.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

* Poles

Ask Questions: make them simple to answer and easy to answer so that it’s almost second nature (no thought). Poles are helpful in making it easy for fans to reply. Freeze Yogurt Bar keeps it light and flavorful with their poles, they are simple and fun to participate in.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

* Articles

Articles about your store or products in your store are useful pieces of information and great for posts. The Green Cow found a good article on healthy foods, which is great since people are trying to be more healthy these days.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

* Specials

If you have any specials or deals going on, talk about them! And not just once, it’s good to give a reminder here and there or give an update. Fruitzen Frozen Yogurt did this with a special they had with a daily deal website and got a great response.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, facebook, best

 

* Announcements

If you need to get the word out to attract participants Facebook is a great way to tell your community about it or just give them a little reminder. Yummieland Frozen Yogurt participates in giving back through charities such as food drops. They know that it’s a great way to get foot traffic and help people at the same time. What goes around come around, so don’t hesitate to do some good and encourage your local community to participate as well.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

* Other Social Media

Get more followers and participants in your other social media ventures. You can take what you have built on facebook and use that to grow your other online social communities such as four square and twitter. Top That Yogurt knows that just because they don’t have any specials to announce doesn’t mean they can’t utilize FB to get some more foot traffic or at least grow their other social networks.

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, best, affordable

 

 

 

 

Hello world!

Welcome to the Frozen Yogurt Zone. Get ready to have fun with all things frozen yogurt. Whether you are a Frozen Yogurt Shop Owner or just an enthusiast this blog is perfect for you!