Use National Frozen Yogurt Day to Grow your Business

Superbowl Sunday is over and Valentine’s Day is still about two weeks away. What will we as a nation do to help get us over the disappointment of a dull Superbowl game and looking forward to the day of love? Why, frozen yogurt of course! This week is National Frozen Yogurt Day! While the actual date is disputed, February 3rd… 6th… 7th, I don’t know, frozen yogurt chains across the country are celebrating it this week. How is your frozen yogurt shop going to celebrate?

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Yougurtland declared today, Monday February 3rd National Frozen Yogurt Day giving customers free frozen yogurt and toppings from 4-7pm at all participating locations. They’re also debuting their color-changing spoons and commemorative cups.

Menchie’s is hosting it this Thursday February 6th, by giving out free 6 oz. of frozen yogurt all day when you bring in a coupon.

Pinkberry, too, is celebrating National Frozen Yogurt Day on February 6th from 3 to 7pm with a free small pinkberry froyo with toppings in exchange for a facebook ‘like’ on their local pinkberry facebook page.

What can we learn from Pinkberry, Menchie’s, and Yogurtland’s National Frozen Yogurt Day marketing campaigns?

Each of these major chains have implemented different marketing strategies for their National Frozen Yogurt Day promotions, taking a look at each of their goals and direction will give you a better grasp on how to model yours!

1. Yogurtland

Goal: Driving Traffic to Shop

Date of Promotion: Monday Feb. 3rd, 4-7pm

Promotion: Free yogurt and toppings, with commemorative color changing spoon and cup.

The date that Yogurtland has chosen for their National Frozen Yogurt Day promotion is not arbitrary. Last year, Yogurtland held their annual frozen yogurt day promotion on February 4th, still a Monday. This means that Yogurtlands strategic marketing goals include:

  • driving traffic to locations on Monday afternoons.

By placing their promotion on Monday afternoons we can assume that Yogurtland’s main goal from this marketing strategy is to get more people into their shop during the given timeframe.

Coupling this promotion on a day that you want to encourage foot traffic into your shop is a great strategy to boost sales on a relatively slow day while encouraging newcomers to continue to visit on monday afternoons.

 

2. Menchie’s

Goal: Attracting New Customers

Date of promotion: Thursday February 6th, All Day

Promotion: Free 6 oz. yogurt with coupon

Menchie’s frozen yogurt coupon online indicates the social media engagement they’re going for in this promotion. Hosting the promotion on a Thursday, a relatively steady sales night for many frozen yogurt shops shows that they want to drive most of their traffic to their facebook profiles and online presence where they are hosting the coupon. By hosting a coupon as opposed to a facebook ‘like’ or follow indicates the clientel they are trying to get at. Less adolescent, more families.

Hosting the coupon online makes them accessible to both demographics but the idea of a coupon appeals more to the mother/father niche than teenager.

Also, by requiring a coupon and offering all day free yogurt on a Thursday, Menchies is trying to attract new customers using the convenience of the day and flexibility of time. These elements makes Menchie’s as approachable as possible and the coupon makes a fairly attractive advertisement as well especially with all the opportunities for sharing on their facebook page.

3. Pinkberry

Goal: Social Media Engagement

Date of promotion: Thursday February 6th, 3-7pm.

Promotion: Free small froyo with toppings in exchange for facebook ‘like.’

This social media centric marketing strategy builds engagement for Pinkberry. By exchanging a free cup of yogurt for extended social media exposure. They are directly cultivating their brand image and increasing their exposure and engagement with their audience.

Pinkberry has long been fostering their social media program and online presence. This directed campaign is looking for encourage engagement for each individual store’s social media community, strengthening their overall brand image. They do this using other social media strategies such as branding their own hashtag #Pinkberryobsession.

Just like these brands make sure that your frozen yogurt promotion for National Frozen Yogurt Day is getting you closer to one of your business marketing goals!

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Frozen Yogurt Machine Review: Electro Freeze, Forte and Taylor

 

Thanks to the post request from one of our followers we are comparing some of the big names in frozen yogurt machinery in this simple breakdown.

Left to right: Taylor C713, Electro Freeze SL500, Forte ss100

 

Taylor C713

Large Capacity Machine

Hourly output capacity: 60 liters

Price: $15,000

Product Quality: The name in frozen yogurt machine. You can achieve great quality product with the Taylor but you will need to spend some time setting the machine up properly.

Aesthetics: Very sleek brushed steel paneling. Very modern but has some tough to clean crevices. Easy as can be for customer use.

Function/Features: Top of the line features however as with the Electro Freeze you’ll need to use a company rep for service or maintenance which can make it costly and time consuming to get serviced.

 

Electro Freeze SL500

Large capacity machine

Hourly output capacity: 40 liters

Price: $16,000+

Product Quality: This machine also delivers good quality frozen yogurt and with the adjustable air tubes makes sure to keep the product creamy.

Aesthetics: Good clean look that’s easy to operate from a customer standpoint

Function/Features: Features are pretty great and becoming more innovative with their new additions of the VQM touch pad. However, be aware for service and maintenance it is a machine where you’ll probably need to get a specialized Electro Freeze rep. This can take a bit more time to get your machine fixed. Better to choose a machine that all contractors can fix.

 

Forte ss100

Medium capacity machine  with 2 hoppers that hold 12 liters each. The hourly output capacity is approximately 12 gallons

Price: $8,000

Product Quality: The machine has reported really solid results when it comes to actual quality of frozen yogurt that it produces. The consistency and taste is top notch and stands alongside more expensive brands.

Aesthetics: The front-face is somewhat old fashioned, but looks well built and sturdy. Easy to clean.

Function/Features: The LED display shows the voltage, level of freezing of the product, and machine operation. Very Simple. Easy to use for both the customer and the operator.

 

Sources: thefrozenyogurtreview

 

If you have any suggestions or input please share in a comment! We love collaborating with our subscribers.

 

How to Open a Frozen Yogurt Shop


Opening a frozen yogurt shop can be a fun, delicious, and lucrative endeavor. However, you can’t really get far with this if you don’t have all the licenses and certification you need. Follow this quick “how to” to give you a rundown of all the items you’ll need before opening your frozen yogurt shop.

What you’ll need:

Business license
Tax identification number
Liability insurance
Retail license
Food permit
Frozen yogurt inventory
Office equipment
Fees

 

Steps:

1. You’ll need to determine what kind of frozen yogurt business you want to start. Do you want to branch off on a franchise? Will it be self service or full service? When you have these questions answered you can begin researching your local market to learn about opportunities, menu offerings, and pricing scales.

2. Now you’ll need to apply for all of your permits. These include your business license, tax identification number, retail permit and food license. Get started by visiting the U.S Small Business Administration’s website to get more information about businesses and permits in your area.

3. Now you’ll need to do the purchasing for your business. use this helpful checklist
* digital scales
*self-serve machines
*caddies for displaying toppings
*chairs and tables for customers to sit
*fax machine
*telephone
*credit card machine
*point of sale system, a great point of sale system helps you keep track of all your inventory and lets you know when and what you need to order new product.

 

 

 

 


 

 

Frozen Yogurt Business Opportunity: Grow Your Clientele!

What some frozen Yogurt Shops are doing as the competition heats up this summer!

If you are a frozen yogurt store owner you may notice an increase in competition. Everywhere you turn you are seeing another frozen yogurt opening. This may be discouraging for some store owners. But many are taking on the challenge and diversifying with better marketing, product, atmosphere, and additions. What’s the latest in additions to the self-serve frozen yogurt business plan? Salad!

 

frozen yogurt, competition, business plan, marketing, how to open a frozen yogurt shop, salad bar

 

That’s right, just take a look at Swizzles in Ridgefield, CT. They had some steep comp but now they are not only attracting customers looking for a tasty treat. they are attracting customers looking for a healthy lunch. Bonus, they often follow their lunch with a tasty and healthy frozen yogurt treat after lunch.

 

swizzle, conneticut, frozen yogurt, salad bar, marketing

 

Swizzles can make your salad for you or you can enjoy their salad bar. The salad bar is an excellent addition to the self serve frozen yogurt shop. As it goes along with the theme of “make your own” as well the healthy theme.

 

Frozen Yogurt Machines -Buying from Overseas

Is it worth buying overseas? The Frozen Yogurt machine is at the epicenter of the frozen yogurt shop. It determines quality and quantity output of your yogurt as well as operation and service costs which can be a bit mysterious until you have actually purchased the machines in which case you are a bit stuck.

To help carry the load we are examining a few yogurt machines every week and different important aspects of the upkeep of these machines so you can compare them to the ROI of the machine.

There are a few major players in the US that most people looking to open a shop come across; Taylor, Forte, Stoelting and Sani Serve. From recent pricing investigations these machines run from $8,000 – $13,000 with Taylor being the most expensive.

I also came across Alpine which gets their machines from a manufacturer in China. Now some of the warnings I have come across about buying overseas were that if you buy overseas you have to order any broken parts from overseas, many machines not being NSF or UL certified, and high risk of scams. The site seems to address all three issues on the home page stating “free spare parts, 3 year warranty on motors and compressors, and the man behind these machines is a frozen yogurt shop owner in AZ.”

alpine360, frozen yogurt machine

 

Whether or not you think the Alpine is the machine for you they had some interesting points about what to look at when shopping for a commercial frozen yogurt machine. for example; they compared their machines to taylor and reasoned about how the energy bill alone is outrageous compared to how much yogurt you are actually putting out and suggests that for most places it is not necessary. Here are some of their key points when comparing to Taylor, one of the top brands when it comes to commercial frozen yogurt machines.

1. Each machine has two separate, independent motors and compressors so they require much more energy to operate. That is fine if you are running a very high volume business with 1 or 2 machines. What I found with most self serve yogurt store is they have from 6 to 8 machines to provide a variety of flavors so they carry a lot less load. . What I think people are looking for is machines that are energy efficient since they are only being used a few times a day each during peak hours.

2. Taylor uses two motors and two compressors means: More energy consumption – My store had 4 machines and cost me about $1,600 in electricity monthly. Now I have 8 Alpine and the utilities dropped considerably to only $900 monthly! More moving parts that could break down – Since the new machines were too expensive, I bought some used ones as an alternative and they cost me on an average $800 per month for repair and maintenance for four of them.

3. Expensive cost to build out – Since most commercial rental spaces have about 200amp electrical panel and because of the load that Taylor needs, a new operator has to add an additional panel and that can cost anywhere between $5,000 to $25,000 depending where the main electrical line they have to bring it from. With our machines, existing 200 amp panel should be enough.

Keep in mind it wasn’t easy finding additional information on these machines, but that seems to be the trend with commercial yogurt machines. I do appreciate the free manual and the specifications page on the site. There are some important aspects to think about when considering buying from this company, they offer a warranty but don’t say much about service. Sure you have a manual but how much will it cost you in the long run? It depends on how long it takes to fix.

There are some opinions out there that service through the yogurt machine supplier is expensive and unnecessary. A simple refrigerator repair man could do the job. If you have a refrigerator repair company that you have an on going service plan or relationship with, it may be worth it to buy a machine such as the Alpine 360. I would suggest bringing in the specifications to the refrigerator repair company and collaborating with an expert on parts and functionality. That way you have a local go to guy that knows what to expect and where to find the parts if necessary.

Fun Frozen Yogurt Shop Q & A

Q: Why Frozen Yogurt?

 

Frozen Yogurt Shop, frozen yogurt, Cafe Cartel Systems, point of sale software solutions, tablet

 

A: According to Research.com the frozen yogurt industry grew by 16 percent between 2003 to 2009. It’s no wonder so many or jumping on the frozen yogurt bandwagon and opening up their own shop or franchise. If you are noticing the health and fitness trend and are thinking “how can I use this trend to my advantage?”, frozen yogurt may be the answer for you.

Q: What about the economy?

A: Even with the dips and dives of the market over the recent past, people are still buying that something sweet once or twice a week at least. The larger purchases are the one people are less willing to part with their money for.

Q: What if I already have a restaurant, should I get a frozen yogurt machine?

A: Adding a frozen yogurt maker or two adds to your business and show that you are aware of food and health trends. Adding this to your menu makes kids happy and their parents even happier because they can treat their kid and feel good about it.

Q: What kind of machine should I get?

A: When looking for a frozen yogurt machine, the most important component is quality as in the quality of the product produced. There are a number of ways that the machines work that affect the overall quality. Things to look at would be the mixes, the service and upkeep, and overall appearance. You can go new and lease or used and get a huge price break, just remember that this in an investment so you want certain features such as warranties and service. Every yogurt shop is a bit different when it comes to business plan, take a look at your budget and future projections and all options before making a decision because the yogurt machines are the core of your frozen yogurt business.

Q: What about location?

A: Good frozen yogurt can be insensitive to drive mile to acquire, or is more often than not, an impulse decision; they see, they want, they buy. Therefore it is important to be visible, have an attractive shop, and be somewhere with a lot of foot traffic. Also, it helps to make your shop a place that people want to stay in, so inviting seating a wifi can make all the difference in your day to day sales.

Q: What about Accounting a Management, is it hard to keep track of frozen yogurt?

A: With the right tools its extremely simple. It’s best to find a Point of sale system that has software and hardware designed for the Frozen Yogurt Business. This way you are working with professionals that are  knowledgeable and have experience in the frozen yogurt industry. They Look for features such as user friendly, inventory tracking and customer loyalty programs. Also check to make sure the setup process is seamless and with a few simple training sessions that will make managing your shop like second nature.