Grow Your Frozen Yogurt Business with Social Media

There is simply no denying the prevalence of social media. Did you watch the Oscars this past Sunday? Ellen and her famous gang literally broke twitter with their star-studded selfie. (Thanks to some strategic product placement courtesy of Samsung.) So what does this have to do with frozen yogurt? Everything! Social media is a free, engaging, and informal way to advertise and connect to your customer base.

Let’s Yo! Promotes Customer Engagement Through Social Media

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Let’s Yo! a frozen yogurt franchise out of New Jersey has taken their social media strategy and has made it the cornerstone of their business. Alongside a healthy menu, customers get to interact with apple ipads that have been embedded into the tables. Not only that, once you begin taking your Let’s Yo! frozen yogurt selfies you can watch the store’s live feed from their various social media accounts on their flat-screen televisions. This means that your perfect selfie or froyo-gram will show up within seconds of posting.

Not only is this fun socially-minded atmosphere a unique experience for customers but it’s also a strong branding strategy. It encourages social media engagement therefore leaving the heavy advertising lifting to customers, and social media accounts. It’s a very cultivated way to achieve organic marketing for a frozen yogurt franchise. They achieve more social media engagement (i.e more organic advertising) by creating and promoting their social media games and contests.

Social Media For Frozen Yogurt 
Now, I’m not saying in order to be a successful business in this day and age you need to go and buy ipads for every table.

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But, in case you want to…Cafe Cartel can help you with an affordableipad solution #hint #hint #wink

But, I am saying that social media is a great tool to take advantage of. And for frozen yogurt shops, images and shared pics are a great way to drive customer engagement for your shop. This means Instagram.

Why Instagram For Your Frozen Yogurt Shop?

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Instagram is a great free tool that has 18 times the engagement rate of Facebook. This means that theres a bigger percentage of people who have Instagram that actually use it, as opposed to Facebook. Instagram is a picture sharing website so users can take pictures, tag their locations, and post them on their friends instagram feeds. This gives you the opportunity to post pictures of your customers, or even employees having fun in your shop. But most likely, you’ll be enticing your potential customers with new flavors or a particularly luscious looking froyo masterpiece.

Once you have your frozen yogurt shop’s Instagram set up, you can follow our tips on taking the best froyo pics: How to take the Best Instagram Photos of Frozen Yogurt. A stunning Instagram picture will be that much more enticing to click and share.

 

 

 

Frozen Yogurt Machine Review: Electro Freeze, Forte and Taylor

 

Thanks to the post request from one of our followers we are comparing some of the big names in frozen yogurt machinery in this simple breakdown.

Left to right: Taylor C713, Electro Freeze SL500, Forte ss100

 

Taylor C713

Large Capacity Machine

Hourly output capacity: 60 liters

Price: $15,000

Product Quality: The name in frozen yogurt machine. You can achieve great quality product with the Taylor but you will need to spend some time setting the machine up properly.

Aesthetics: Very sleek brushed steel paneling. Very modern but has some tough to clean crevices. Easy as can be for customer use.

Function/Features: Top of the line features however as with the Electro Freeze you’ll need to use a company rep for service or maintenance which can make it costly and time consuming to get serviced.

 

Electro Freeze SL500

Large capacity machine

Hourly output capacity: 40 liters

Price: $16,000+

Product Quality: This machine also delivers good quality frozen yogurt and with the adjustable air tubes makes sure to keep the product creamy.

Aesthetics: Good clean look that’s easy to operate from a customer standpoint

Function/Features: Features are pretty great and becoming more innovative with their new additions of the VQM touch pad. However, be aware for service and maintenance it is a machine where you’ll probably need to get a specialized Electro Freeze rep. This can take a bit more time to get your machine fixed. Better to choose a machine that all contractors can fix.

 

Forte ss100

Medium capacity machine  with 2 hoppers that hold 12 liters each. The hourly output capacity is approximately 12 gallons

Price: $8,000

Product Quality: The machine has reported really solid results when it comes to actual quality of frozen yogurt that it produces. The consistency and taste is top notch and stands alongside more expensive brands.

Aesthetics: The front-face is somewhat old fashioned, but looks well built and sturdy. Easy to clean.

Function/Features: The LED display shows the voltage, level of freezing of the product, and machine operation. Very Simple. Easy to use for both the customer and the operator.

 

Sources: thefrozenyogurtreview

 

If you have any suggestions or input please share in a comment! We love collaborating with our subscribers.

 

Frozen Yogurt Trends Around The World


The resurgence of frozen yogurt in the early 2000’s has proven the test of time in the United States as it’s popularity has only steadied, grown and reinvented itself with new innovations constantly added to the market. One may be surprised to discover the trend was actually an import from Europe (to the East Coast) and Asia (to the West Coast.) We see this evident in froyo flavors and toppings. (mochi and tiramisu, anyone?) With frozen yogurt being such a growing international market let’s look at some of the trends around the world that you can incorporate into your own business.

International Frozen Yogurt Trends:

*Soy Yogurt: Tutti Frutti is a global brand with hundreds of shops open all over the world. In order to cater to their international clients dietary restrictions and allergies; there’s a big lactose intolerance in Asia, many countries don’t eat eggs for religious or personal reasons, and a growing gluten intolerance, Tutti Frutti has opted out of using dairy and utilized the sustainable and environmentally friendly product, soy. This soy frozen yogurt makes Tutti Frutti able to transcend borders regardless of dietary restrictions in the area without too much recipe alteration and base their product on a more natural and sustainable business practice which is in keeping with their mission statement.

 


*Nigeria has an abundance of coconut-based product (oil, milk, meat etc.) so they incorporate each part of the coconut into their yogurt making process.

*In South America countries that have adopted this lighter treat and have put their own spin on it with local tropical fruits such as mango and traditional flavors such as dulce de leche as a base and incorporated cocoa bits in as a topping.

*Italy claims a pivotal role in the invention of frozen yogurt as gelato shop keepers traditionally would mix in yogurt into their gelato in order to achieve the ideal consistency. They use their abundance of grapes in the wine regions to top their creamy recipes.


*Australia has opted to use frozen yogurt in the health market. As yogurt is a great source of protein, protein shake shops have opened up boasting this workout friendly option of slurping froyo down.

*South Koreans pile the red bean, and mochi ball toppings high up onto their frozen yogurt concoctions along with flavor additions like sweet potato and green tea.

*In India, dessert ghee is a popular ingredient. Some have used these flavors of cardamom, fennel and saffron into the yogurt itself or offer it up as a topping.

 


Frozen Yogurt Business Opportunity: Grow Your Clientele!

What some frozen Yogurt Shops are doing as the competition heats up this summer!

If you are a frozen yogurt store owner you may notice an increase in competition. Everywhere you turn you are seeing another frozen yogurt opening. This may be discouraging for some store owners. But many are taking on the challenge and diversifying with better marketing, product, atmosphere, and additions. What’s the latest in additions to the self-serve frozen yogurt business plan? Salad!

 

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That’s right, just take a look at Swizzles in Ridgefield, CT. They had some steep comp but now they are not only attracting customers looking for a tasty treat. they are attracting customers looking for a healthy lunch. Bonus, they often follow their lunch with a tasty and healthy frozen yogurt treat after lunch.

 

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Swizzles can make your salad for you or you can enjoy their salad bar. The salad bar is an excellent addition to the self serve frozen yogurt shop. As it goes along with the theme of “make your own” as well the healthy theme.

 

Frozen yogurt Shop Marketing Tips: Email Marketing

Looking to grow your email list for your frozen yogurt shop? Is your subscriber list stagnating for your newsletters?


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Here is a fun idea to get some great feedback on top of growing your email list for your froyo shop! One word; Survey!

I know, I know. Surveys are lame and time consuming and waste paper. This is was true, but now we have technology that makes it a breeze. Here is how you do it. Have an ipad mounted in your frozen yogurt shop with the survey on it. All they have to do is enter their email, answer a few questions about what your want feedback on. Maybe the atmosphere and design, maybe what they think the shop is missing, or about the service. Either way, you will end up with a ton of email addresses of actual locals so you can send out friendly reminders and news updates about your business.

 

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Now, how do we get them to take the survey? Well you one, need to let them know that it’s available, easy and only takes a few minutes to complete. and upon completion they will receive something that they would value. weather that be a discount on their next yogurt, or a buy one get one coupon. That part is up to you.

Next question; how do I set up a survey? Simple! there are all kinds of websites that allow you to make your own surveys for free. Along with this ability to make your own survey they provide analytics and information on the survey takers, yippy! It’s the kind of information companies have to pay marketing firms thousands of dollars to gather, and you can do it your self at a more than reasonable price! So what are you waiting for?