Frozen Yogurt On-the-Go Expansion

As the popularity of frozen yogurt increases, suppliers are trying to meet customer’s demand at new locations with new strategies.

 

*trucks

Who doesn’t love food trucks? Well now frozen yogurt has moved to delivering frozen yogurt around town through trucks.  These special trucks allow customers to continue to provide self service with frozen yogurt flavors and toppings. Some companies also allow these trucks to be rented for events such as baseball games, charity fundraising or birthday parties. Say goodbye to the old icecream song and embrace this booming business with frozen yogurt.

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*kiosks

Similar to trucks, setting up kiosks is a great business opportunity for frozen yogurt companies. Places like malls, festivals, concerts or community events are great locations to create and satisfy a frozen yogurt craving to customers. Not only will customers be happy to have access to frozen yogurt but this is a smart strategy to build brand awareness. Customers will know where you stand at malls, expect to see your company at huge events and will appreciate the access.

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*catering

Here is a win win situation for the owner and the clients: catering to parties, businesses or special events with frozen yogurt. There are many options that can be offered to adjust to the size and quantity of the orders. The catering option eliminates flexibility with mixing flavors because it is easier to make pre-made cups of a single or double flavor and bring packaged toppings to offer to the customers. Parents love this idea for their kids’ birthday parties to serve all of the guests. Businesses can use this service as a fun team bonding event or just to thank employees every once in awhile. You want to advertise these options to customers so that they are aware of this opportunity and can help spread the word.

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*outside locations

Other temporary locations are great for frozen yogurt and brand loyalty. Setting up locations to go to consistently will get customers to look forward that day to purchase yogurt. This is ideal for warm areas and larger populated areas. A great example that some places have used are schools and parks. Creating some tables with the frozen yogurt offerings for a few hours can boost business and also build brand loyalty.

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*ATM’s

We’ve heard about the success and excitement with cupcake atms.. well now its frozen yogurt’s time to shine! DC opened the first frozen yogurt vending machine called the “Frobot” where yogurt is dispensed from a machine to a cup after a credit card transaction has been made. The ATM like machine first offered only flavor in order to test the market, but they plan to expand to multiple flavors and hopefully add toppings as well. This is another interactive and fun way to buy frozen yogurt for customers.

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*merging stores

Frozen yogurt is now setting up smaller offerings and services to other stores. For example, convenience stores are adopting frozen yogurt sections by the cash registers. Also, some frozen yogurt shops are offering other food items and some are just joining to add their services to dessert places. For example, crepe stores or boba places are starting to add frozen yogurt to their stores to make it a one stop place for customers wanting dessert.

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*delivery option

Some stores have already added an option of delivering frozen yogurt to homes. Request can be made online or by phone and then there is a minimum delivery cost. Companies can get away with $10 purchases that can be delivered within a certain area code. This is another great differentiation option that might score you new and loyal customers that appreciate the extra effort. Try testing the market in your frozen yogurt shops region to see if there is a strong enough demand for this service before implementing it fully.

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Frozen Yogurt Point of Sale

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Is Frozen Yogurt the Answer to Convenience Store’s Lack of Healthy Food?

The frozen yogurt lifestyle is becoming so pervasive that you may come across some when picking up some gum and gas at your local convenience store. That’s right, frozen yogurt kiosks can now be found in convenience stores! Take a look at Donper America’s and Yumz express frozen yogurt kiosk concepts:

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Diversifying product has worked well for convenience stores in the past. Wawa, the Pennsylvania-based gas retailer is locally renowned for their smoothies and sandwiches. 7-11, now an international corporation, was put on the map when they adopted their infamous Slurpee back in 1967. Now with the staying power that frozen yogurt has shown, these convenience store concepts have gotten some traction with convenience stores across the country big and small.

If you’re in the Atlanta area you’ll notice that RaceTrac stations, a local convenience store chain, have adopted some new hardware including a couple self-serve frozen yogurt stations and a toppings bar

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You’ll see some frozen yogurt stations in small convenience stores such as this one in Lower Paxton Township Pennsylvania.

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And I have to say it doesn’t sound like a bad idea. Frozen yogurt for convenience stores makes sense with the self-serve model already built into the c-store concept. Frozen yogurt to grab and go sounds like a pretty great solution for c-stores that are looking to expand and grow their business with healthier choices. What do you think?

 

Best Frozen Yogurt Software

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Frozen Yogurt Business Opportunity: Grow Your Clientele!

What some frozen Yogurt Shops are doing as the competition heats up this summer!

If you are a frozen yogurt store owner you may notice an increase in competition. Everywhere you turn you are seeing another frozen yogurt opening. This may be discouraging for some store owners. But many are taking on the challenge and diversifying with better marketing, product, atmosphere, and additions. What’s the latest in additions to the self-serve frozen yogurt business plan? Salad!

 

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That’s right, just take a look at Swizzles in Ridgefield, CT. They had some steep comp but now they are not only attracting customers looking for a tasty treat. they are attracting customers looking for a healthy lunch. Bonus, they often follow their lunch with a tasty and healthy frozen yogurt treat after lunch.

 

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Swizzles can make your salad for you or you can enjoy their salad bar. The salad bar is an excellent addition to the self serve frozen yogurt shop. As it goes along with the theme of “make your own” as well the healthy theme.