The resurgence of frozen yogurt in the early 2000’s has proven the test of time in the United States as it’s popularity has only steadied, grown and reinvented itself with new innovations constantly added to the market. One may be surprised to discover the trend was actually an import from Europe (to the East Coast) and Asia (to the West Coast.) We see this evident in froyo flavors and toppings. (mochi and tiramisu, anyone?) With frozen yogurt being such a growing international market let’s look at some of the trends around the world that you can incorporate into your own business.
International Frozen Yogurt Trends:
*Soy Yogurt: Tutti Frutti is a global brand with hundreds of shops open all over the world. In order to cater to their international clients dietary restrictions and allergies; there’s a big lactose intolerance in Asia, many countries don’t eat eggs for religious or personal reasons, and a growing gluten intolerance, Tutti Frutti has opted out of using dairy and utilized the sustainable and environmentally friendly product, soy. This soy frozen yogurt makes Tutti Frutti able to transcend borders regardless of dietary restrictions in the area without too much recipe alteration and base their product on a more natural and sustainable business practice which is in keeping with their mission statement.
*Nigeria has an abundance of coconut-based product (oil, milk, meat etc.) so they incorporate each part of the coconut into their yogurt making process.
*In South America countries that have adopted this lighter treat and have put their own spin on it with local tropical fruits such as mango and traditional flavors such as dulce de leche as a base and incorporated cocoa bits in as a topping.
*Italy claims a pivotal role in the invention of frozen yogurt as gelato shop keepers traditionally would mix in yogurt into their gelato in order to achieve the ideal consistency. They use their abundance of grapes in the wine regions to top their creamy recipes.
*Australia has opted to use frozen yogurt in the health market. As yogurt is a great source of protein, protein shake shops have opened up boasting this workout friendly option of slurping froyo down.
*South Koreans pile the red bean, and mochi ball toppings high up onto their frozen yogurt concoctions along with flavor additions like sweet potato and green tea.
*In India, dessert ghee is a popular ingredient. Some have used these flavors of cardamom, fennel and saffron into the yogurt itself or offer it up as a topping.